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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Apr 4, 2016

Brandon Bruce is the co-founder and CEO of Cirrus Insight, a plug-in app for Gmail and Outlook that tracks emails, schedules meetings, and updates sales figures automatically. Listen as Brandon takes The Top audience into the intricacies of his business, and shares how he “worked-backwards” from the perspective of the end-user to build a winning brand.

Famous 5
Favorite Book? – Good Strategy, Bad Strategy
What CEO do you follow?— N/A
What is your favorite online tool?— Assistant.to
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?— Start a company as soon as possible


Time Stamped Show Notes:
01:00 – Nathan’s introduction
01:33 – Nathan welcomes Brandon
01:57 – Cirrus Insight’s revenues for 2015 - $6.5M ARR (Annual Recurring Revenue)
02:28 – What Cirrus Insight does
02:57 – It was really built for ourselves – we found ourselves constantly switching between Gmail and Salesforce
03:55 – The secret of ranking so well in the Salesforce app exchange? Positioning and designing the brand as an end-user based application
04:48 – Huge benefits can be drawn from the volume of users as well as the volume of reviews
07:30 – MRR was $640,000
09:39 – Net negative churn
11:39 – Best spend was on events and partner marketing
14:07 – We try our best to stay really close to the customer and make sure we’re providing value everyday
16:16 – Focus on the Google market
16:45 - @CirrusInsight and www.cirrusinsight.com/blog


3 Key Points:
Your company, product, etc. needs to be engineered from the perspective of the end-user.
Stay close to your customers—provide value EVERY day.
Events and partner marketing are a great way to spend your marketing dollars.
Resources Mentioned:
Gmail – google-owned web-based email service
Outlook – a free personal email service from Microsoft
Salesforce – an enterprise cloud that provides CRM software solutions
Host Gator - Powerful web hosting made easy and affordable.

Credits
Show Notes provided by Mallard Creatives

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Apr 4, 2016

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Apr 4, 2016

Nathan interviews Mickey Meyer, a digital media producer and the co-founder of JashNetwork, a multi-tiered digital media studio. Listen as Nathan quizzes Mickey on his role as a producer, and how he makes money as a digital media producer.

Famous 5
Favorite Creative/Production Book? – The book he’s currently writing which is The Television
What CEO do you follow?— Ted Sarandos
What is your favorite online tool?—Final Cut
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?— Have fun


Time Stamped Show Notes:
01:20 – Nathan’s introduction
02:10 – Nathan welcomes Mickey
03:05 – Mickey walks us through Epic Rap Battle
04:28 – 13M-17M Youtube subscribers with billion views per video
05:21 – Mickey talks about his job in production
05:27 – Think first and foremost, about consistency
06:33 – If you can build those long standing relationship with your audience, it gives them something to look forward to
07:42 – The Top production secret
08:53 – Content is king
09:35 – Look for something that will stand out, something that people can latch on to
10:06 – You want to make sure that you do have vibrant colors
10:40 – Production for Jash’s
12:10 – Getting users to longer session times
14:04 – Start focusing more on narrative, long-form content
14:59 – Doing what people are searching all the time and not just trends
15:37 – Our strategy is more in line with the overall entertainment industry
16:50 – Make money in a lot of different ways
21:45 – Paying someone to distribute a video (on a Youtube channel)
22:00 – It is a very intimate relationship on that channel with that audience
26:52 – Mickey’s instagram

3 Key Points:
Consistency is king in the world of content.
For years, the emphasis has been on short-form content—that trend is reversing.
Speaking of trends—do not pigeonhole yourself by keeping your content trend-centric—find a way to engage with people’s interests long-term.
Resources Mentioned:
Epic Rap Battle – An online media platform Mickey helps to produce
Host Gator - Powerful web hosting made easy and affordable.

Credits
Show Notes provided by Mallard Creatives

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Apr 3, 2016

Shari Alexander persuasive coach and entrepreneur . Listen as Shari highlights how her coaching services, how she earns money through speaking, and her exciting plans for growth in 2016.

Famous 5
Favorite Book? – Creativity Inc
What CEO do you follow?— No
What is your favorite online tool?—Calendly
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?— Do it your way—don’t get distracted by ever shiny object that comes across your path


Time Stamped Show Notes:
01:12 – Nathan’s introduction
01:46 – Nathan welcomes Shari
02:00 – How Shari makes money
02:32 – 2015’s revenue -$150,000
03:12 – One-on-one coaching packages
04:05 – Getting paid to speak and how negotiation works
09:16 – Plans for 2016
09:48 – Reach out to people that are familiar or inside of your target market—everything else is a waste of time
10:07 – If you’re just getting started in Lead Gen, start by reaching out to people you know
10:35 – Building an email list and doing webinars
11:33 – How many are in your list? – I don’t have a big list, only about 3500, but it is engaging
12:45 – www.observeconnectinfluence.com
12:57 –shari@observeconnectinfluence.com


3 Key Points:
Getting paid to speak isn’t as easy as it seems.
When you’re first getting started with outreach, begin with people you know.
KNOW YOUR TARGET MARKET.
Resources Mentioned:
Influence HQ – Shari’s group mentorship program
Host Gator - Powerful web hosting made easy and affordable.
www.observeconnectinfluence.com – one of the best ways to reach Shari

Credits
Show Notes provided by Mallard Creatives

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

 

Apr 3, 2016

Michael Perry, owner of Kit, an online marketing software that lets people connect eCommerce sites to different social media platforms. Listen as Nathan and Michael talk about how they started their respective businesses, how they’re using Facebook to target clients today, and why Kit should be so attractive to entrepreneurs.

Famous 5
Favorite Book? – Search Inside Yourself
What CEO do you follow?— Mark Zuckerburg
What is your favorite online tool?— Clara
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?— Nothing f****** matters


Time Stamped Show Notes:
01:15 – Nathan’s introduction
01:43 – Welcoming Michael to the show
01:47 – Defining small business survivalist
02:20 – How Michael currently makes money
02:23 – The idea for Kit
03:37 – How Kit started and how many clients currently working with it
04:32 – No one wants to invest in technology for SMB—But they should!
05:20 – “We didn’t want to be an agency, we wanted to become a software company and create a digital person that can work for SMB owners 24/7”
06:16 – Right now, Kit has about 2000 paying customers
08:22 – People have this misguided notion that everything on the internet should be free—this is simply not the case
09:03 – Acquisition cost per customer is at $21 via Facebook
11:26 – Kit is not a non-profit—it’s all about revenue
11:48 – What revenue number would you love to hit in 2016? -$150,000-$200,000 MRR
12:19 – Hitting those metrics is not an option
13:26 – 99% of the time it’s the people behind the business that make the business GREAT
13:34 – It’s better to have a good team than a good idea
15:05 – @MichaelPerry Michael@kitcrm.com


3 Key Points:
SMB business owners would be wise to invest in technology early—the long-term gains outweigh the upfront expense.
Just because something is on the internet, doesn’t mean that it should be free.
It’s your team—not your ideas, not your products—that make your business great.
Resources Mentioned:
Kit –an online marketing assistance
Host Gator - Powerful web hosting made easy and affordable.

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

 

Apr 3, 2016

Ray Edwards, a best-selling author and a copywriting coach. Listen as Nathan asks Ray about books, the mechanics of publishing, how he was able to sell a thousand copies before getting promoted, and how affiliation works.

Famous 5
Favorite Business Book? –The Biography of John Adams
What CEO do you follow?— Peter Diamandis
What is your favorite online tool?—Evernote
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?— Don’t do credit cards, invest your money, spend less than you earn, take better care of your body…most of the stuff you worry about in your 20s you won’t even remember so lighten up.


Time Stamped Show Notes:
01:17 – Nathan’s introduction
01:54 – Nathan welcomes Ray
02:07 – Writing Riches
02:42 – Ray’s revenue stream
03:00 – How to Write Copy that Sells
05:30 – It’s relatively easy to get published compared to how hard it is to write
06:03 – Mechanics of publishing Ray’s book with Morgan James
07:50 – Business books should be positioning pieces to win clients
08:27 – As a result of having written the book, I can attribute directly or indirectly at least $.5M in revenue
09:07 – The goal with this one (How to Write Copy that Sells) is to sell a lot more books
10:02 – We’re looking for list placement in the book list
10:36 – How did you get the first thousand sales? – Just from my email list
11:11 – How big is your email list? –It was about 37,000 people
11:28 – We went through this whole campaign, for about 2 weeks, basically driving people off the list. Now we are about 17 to 18,000
11:55 – Lining up affiliates for the book
12:45 – How did you do the $400,000 in one month? –We sold to our own list and we had affiliates to promote the course on their list
13:42 – I am the most expensive direct response copy writer in the internet
14:17 – Sometimes people forget that they need to pay you royalties and you start chasing them
14:45 – Making the Call to Action effective
15:08 – What would you headline this podcast to maximize downloads? –Magic Words that Make You Rich
15:25 – www.rayedwards.com


3 Key Points:
Writing something that people want to ready is a lot harder than getting published.
If you’re working on a royalties payment scheme find a way to automate it so you’re not chasing down payments.
Life is short—lighten up.


Resources Mentioned:
Writing Riches – book authored by Ray
How to Write Copy that Sells –the updated version of Writing Riches
Morgan James –the publisher that published Ray’s two books
Host Gator - Powerful web hosting made easy and affordable.

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

 

 

Apr 2, 2016

Jason van den Brand, owner of Lenda, to the podcast. Lenda is a financial services company that lets people refinance their mortgages with greater ease. Listen as Jason shares his company’s astounding start and explains how Lenda is removing the financial middlemen to give their clients more value.

Famous 5
Favorite Book? – Traction: Get a Grip on Your Business
What CEO do you follow?— Elon Musk
What is your favorite online tool?—Slack
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be? —At the end of the day, it’s all about the network so don’t worry so much about your GPA. Go and meet more people.


Time Stamped Show Notes:
01:20 – Nathan’s introduction
01:30 – Nathan welcomes Jason van den Brand
02:20 – Jason’s take on the Quicken Loans Controversy
03:34 – About Lenda
03:45 – If you go online today, your mortgage is going to end up looking like a big giant stack of paperwork
05:10 – “We are an automated underwriting process so we’re predicting what kind of documentation you’re going to need to qualify for the home loan.”
06:28 – Loan servicers
07:04 – Wells Fargo
07:34 – Loans split up after they transmit it
09:27 – We are moving toward servicing our own loans
10:28 – Currently raised about $3.8M
11:02 – Warehouse Line of Credit
11:20 – We hold our loans for 6-7 days before they get sold off to the final investor who will actually service the loan
11:56 – $25M pipeline
13:36 – Almost $70M loans passed from October 2013 to January 2016
13:50 – How much money Lenda made in 2015 and how did you do it? -$500,000 – we make a margin on the loan amount
15:39 – Because we’re building technology, we don’t have loan officers in our model
16:50 – Continuously practice vertical integration
19:50 – This business model is going to work because it eliminates middle men, and when you do that, you eliminate costs
21:05 –@vandenTweet

3 Key Points:
The mortgage industry as it exists today is a dinosaur.
When you use technology to replace middlemen or redundant people you cut costs dramatically—that savings can be passed back the consumer.
We can make this business model and completely remove all the middle men in the transaction
Resources Mentioned:
Lenda – Jason’s company
Wells Fargo – a loan servicer Jason mentioned
Warehouse Line of Credit – the credit line Lenda is using
Host Gator - Powerful web hosting made easy and affordable.

Credits
Show Notes provided by Mallard Creatives

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Apr 2, 2016

Fehzan Ali, Co-Founder & CEO at Adscend Media LLC, home of award-winning offer walls, and advertising solutions for mobile app and web publishers. Listen as Nathan quizzes Fehzan on the Adscend revenue model, and inquires about the future of the adwall business.

Famous 5
Favorite Book? – The Hard Thing About Hard Things
What CEO do you follow?— No
What is your favorite online tool?— Google Docs
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Sales is critical and I wish I knew more about it early on


Time Stamped Show Notes:
01:06 – Nathan’s introduction
01:35 – Welcoming Fehzan to the show
02:12 – Focusing on the user increases profitability
02:25 – Measuring interest from publishers and advertisers
02:45 – Doing $100K a month in advert spend
03:12 – Only paid for app installs or actions
04:05 – How Adscend makes money?—Take 30% of the spend received
04:52 – Breaking down the spend
07:20 – Founded company in 2009, been in rewarding space for 10 years
07:39 – Fehzan is ONLY 26!
09:50 – Keeping 30% of $13M
10:25 – User engagement with the offer wall
11:18 – 95% of revenue is mobile
11:31 – Based in Austin, TX
12:25 – bootstrapped with $10K
12:35 – Most profits have been reinvested
13:08 – Fehzan@AdscendMedia.com
13:30 – Ashu’s Twitter Handle


3 Key Points:
Reinvest your profits if you want to grow.
Practice and refine your sales pitch.
Don’t balk at bootstrapping a business just because you don’t have a lot startup capital.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

 

Apr 2, 2016

Listen as Lane Campbell shares his insight on the importance of partnerships for rapid growth, the challenges of finding quality technical talent, and his plans for the future.

Famous 5
Favorite Book? – The Hard Thing About Hard Things
What CEO do you follow?— Mark Zuckerberg
What is your favorite online tool?— Slack
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Leave college early.


Time Stamped Show Notes:
01:06 – Nathan’s introduction
01:28 – Welcoming Lane to the show
01:33 – The 5 companies Lane sold before he was 30
02:20 – Lifetime value of exits was south of $10M
02:45 – Lane’s current projects
03:51 – His #1 focus right now is TBD
04:44 – Lane’s #1 income stream is Create.ly
05:39 -- $20-$40K is Lane’s consulting fee
07:25 – Use partnerships and incentives to grow rapidly
08:18 – Even if you’re a name brand you can still decline in revenue year of year
09:05 – Create.ly did roughly $500K in 2015
09:52 – The challenge of attracting top technical talent
11:26 – The cost of hiring an $80K salaried employee in the U.S. is $26K
13:43 – www.LaneCambell.com


3 Key Points:
Take advantage of partnerships and incentivize your offerings to grow quickly.
Just because you’re a household name/brand doesn’t mean you’re infallible.
Top technical talent is hard to find and harder to lock up—if you find it put a vice on it.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Create.Ly – Lane’s current income generator

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Apr 1, 2016

Fritz Heffinger, President at OutCold, an action media company that specializes in creating unforgettable brand experiences in the most unexpected ways. Listen as Fritz outlines the origins of his company’s unique name, and why action media exposure is changing how businesses approach branding and outreach.

 

Famous 5
Favorite Book? – None
What CEO do you follow?— Steve Dime
What is your favorite online tool?— Asana
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Don’t take life so seriously.


Time Stamped Show Notes:
01:11 – Nathan’s introduction
01:27 – Welcoming Fritz to the show
01:36 – Named after the movie “OutCold”
02:12 – How OutCold makes money
04:18 – Dive right into unique forms of marketing and communication
05:29 – Depending on the variety of experience, they charge between $300-600K
06:35 – Revenue in 2015 was $2.5M
07:34 – 11 Full-time and 400 Part-time employees
08:03 – Take advantage of local people and resources
09:14 – Nathan talks about future plans—Public or Bust!
10:05 – The technical aspects of converting a shipping container into livable spaces
11:03 – Making the leap from $2M a year to $10M a year
11:30 – Media space isn’t a personal connection—the tide is turning
12:19 – Fritz@OutCold.com


3 Key Points:
Employ local resources—people, businesses, etc.
Start building real relationships with your customers.
Life is for living, not sweating—stop taking it so seriously.
Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
OutCold – The 2001 movie Fritz named his company after

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

 

Apr 1, 2016

Vincenzo Villamena, the founder of OnlineTaxman.com, the best resources for U.S. Expats looking to stay on the good side of the IRS. Listen as Nathan and Vincenzo discuss Private Equity in-depth, moving to South America, and starting OnlineTaxman from scratch.

Bio:
No Bio Available

Famous 5
Favorite Book? – The 4-Hour Work Week
What CEO do you follow?— Elon Musk
What is your favorite online tool?— Solve 360
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Don’t get a job, just pursue your dreams and ideas


Time Stamped Show Notes:
01:06 – Nathan’s introduction
01:52 – Welcoming Vincenzo to the show
02:00 – Making money selling candy
03:30 – Talking PwC and the Big 4 in general
04:45 – Got into Private Equity for the money
05:28 – Getting paid in Private Equity
06:00 – Bonuses were highly discretionary
06:30 – Talking about “Carry”
08:15 – It’s all about networking
09:00 – Describing a private equity deck
09:43 – The balance between hardcore numbers and noise
11:00 – Describing IRR (investment rate of return)
11:28 – Generally in Private Equity you can expect to lock up your money for 5 years
13:55 – Moving to South America
14:39 – Living in Argentina and discovering the tax opportunity for Ex-Pats
16:05 – Clients around the world
16:24 – In January 2016, did $40K in revenue and close to $1M for the year
17:00 – 7 employees, all virtual
17:25 – Vincenzo@OnlineTaxMan.com


3 Key Points:
Go for your dreams—not a “job”—from day 1.
Do NOT make a decision purely for the money.
You can have a company that is completely virtual.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Carry – Share of profits paid to investment manager
PwC – Pricewaterhouse Coopers

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Apr 1, 2016

Ashish Patel, the VP of Social Media at NowThis & Executive-in-Residence at Lerer Hippeau Ventures. Listen as Nathan and Ashish discuss entrepreneurial life within the media space, and how NowThis is changing the way people approach mobile video.

Famous 5
Favorite Book? – Art of War
What CEO do you follow?— Richard Branson
What is your favorite online tool?— TweetDeck
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Know that life is a marathon, not a sprint—take your time and stop stressing


Time Stamped Show Notes:
01:12 – Nathan’s introduction
01:36 – Welcoming Ashish to the show
02:55 – Working with Shell Oil
04:12 – Like to produce content that’s about 4 Mins long
05:08 – Lots of businesses are trying to find a way to make content for Snapchat and Instagram
08:00 – Working with Joe Biden
08:19 – Custom pricing for working with Shell Oil—a campaign based model, generally more than $100K
09:18 – How do you transform 10 minutes of footage into dozens of different assets?
09:53 – You have to know the KPIs of your business
11:05 – Most videography is happening on mobile today
11:33 – Text on screen is to make the videos “Agnostic”
12:53 – Facebook film is where the platform is getting the most traction
13:23 – Trying to optimize for retention
14:03 – Hook users with compelling visuals EARLY
15:40 – Around 1 billion views a month across all channels
16:18 – Connect via any of the NowThis social channels


3 Key Points:
Know your KPIs.
Hook your site visitors EARLY with compelling visuals.
Life is a marathon, not a sprit—slow down and smell the flowers people!


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Sidekick – The online tool Ashu can’t live without
Pitch Anything – Ashu’s favorite business book
Jack Dorsey – The CEO Ashu follows

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Mar 31, 2016

Andrea Lake - As owner of six successful businesses, Andrea has a unique insight into what it takes to not only start a business, but turn it into a winner. Listen as she shares her trade secrets for aspiring entrepreneurs.

Famous 5
Favorite Book? – Do Cool Shit
What CEO do you follow?— Jeff Walker
What is your favorite online tool?— 15-5
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?—Worrying is unnecessary, it’s a waste of time.


Time Stamped Show Notes:
01:12 – Nathan’s introduction
01:32 – Welcoming Andrea to the show
01:57 – StickerJunkie started before YogaJunkie
02:25 – Build and hold kinda girl
02:40 – Currently owns 6 companies
03:17 – Lessons.Biz and StickerJunkie are the most profitable businesses
05:12 – All sticker companies do well and have solid recurring revenue
05:48 – Andrea would exit StickerJunkie for a number just north of $5M
09:11 – Licensing versus Sales
11:00 – Talking Lessons.biz
12:55 – Have 2400 email addresses on list via BF ads—spent $.50 a name
13:25 – Course pricing models
14:30 – Build a T-shirt Empire—NOT on Amazon yet, but it will be
16:35 – The 1st day you launch your website is the worst day of its life
17:23 – Measuring success for Lessons.Biz
17:47 – www.AndreaLake.com


3 Key Points:
Don’t obsess over online metrics.
Keep your fingers in lots of different pots.
You don’t have to sell a business to WIN—you can keep and hold.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
YogaJunkie – One of Andrea’s companies
StickerJunkie – The heart and soul of Andrea’s success
Lessons.Biz – Andrea’s next big venture

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Mar 31, 2016

Nathan speaks with Ishveen Anand, the CEO of Open Sponsorship, a membership-based platform that connects brands with athletes looking for sponsors. Listen as Nathan asks Ishveen about the origins of the company, their latest round of funding, and life as one of Forbes 30 Under 30.

Famous 5
Favorite Book? – None
What CEO do you follow?— Indra Nooyi
What is your favorite online tool?— ReBump
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Ignorance is bliss


Time Stamped Show Notes:
01:09 – Nathan’s introduction
01:48 – Welcoming Ishveen to the show
01:59 – Talking Forbes 30 Under 30
02:24 – How Open Sponsorship makes money
03:12 – Money is made on the brand wanting to find the athlete side--$400/month so not a huge barrier to entry—and %5 on the athlete side
04:15 – The cash deals are not necessarily the most popular
05:15 – Started in August 2014
05:39 – 400 brands have already signed up
06:19 -- $120K annual revenue in 2015
06:48 – Trying to be at $3M at end of year
07:39 – Customer Acquisition Cost is at $30
08:41 – Lifetime value of a customer is between $1200 and $2K
10:28 – Subscription minimum is 3 months
12:12 – The value proposition
14:50 -- Ishveen Anand LinkedIn


3 Key Points:
If your customer acquisition cost is lower than lifetime value, why are you hesitating on spending?
Don’t let age hold you back, get started young!
Know your value proposition like the back of your hand.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

 

Mar 31, 2016

Ashu Dubey, Co-Founder of Get Applause, an app designed to help people lose weight and get back in shape. Listen as Nathan grills Ashu about the valuation of his business, how he was able to court Marc Benioff, and why an $8M offer wouldn’t be enough for him to sell right now.

Famous 5
Favorite Book? – Pitch Anything
What CEO do you follow?— Jack Dorsey
What is your favorite online tool?— SideKick by Hubspot
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Start one more company.


Time Stamped Show Notes:
01:06 – Nathan’s introduction
01:32 – Welcoming Ashu to the show
01:48 – How Ashu makes money
02:40 – Volume, downloads, and how they’re making money
03:03 – Active users are defined as someone who takes an action with a month
03:29 – Nathan quizzes Ashu on the meaning of “Retention”
04:55 – Raising money, and keeping the lights on via a priced round
06:25 – The leadership team at Applause
07:50 – Why Ashu feels an $8M valuation is small
08:40 – Optimize for the long term
09:50 – Execution risk
11:03 – The data points used for valuation
12:53 – Courting Marc Benioff
13:30 – Ashu’s Twitter Handle


3 Key Points:
Understand how you’re going to make money—if you don’t, you’re done before you get started.
Optimize your businesses for the long-term.
Clearly understand your execution risk.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Sidekick – The online tool Ashu can’t live without
Pitch Anything – Ashu’s favorite business book
Jack Dorsey – The CEO Ashu follows

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

 

Mar 30, 2016

Matt Weinberg, CEO of Vector Media Group a company that specializes in web design, content management, and general media consulting. Listen in as Matt shares the history of his 15 year old company, how it went from a small pet project to genuine giant, and what he sees for the future of media.

Bio:
Matt co­founded Vector Media Group in high school, and is now its President of Development and
Technology. Vector is now 32 people and has been on the Inc 5000 list of America's fastest growing
companies for 3 years in a row. We're fully bootstrapped: we've never taken outside funding or debt and have been profitable every single month since our start.

Famous 5
Favorite Book? – Getting to Yes
What CEO do you follow?— Travis Kalanick
What is your favorite online tool?— WorkFlowy
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Know how much harder it is to take a risk at 30 than 20.


Time Stamped Show Notes:
01:17 – Nathan’s introduction
01:48 – Welcoming Matt to the show
02:19 – Matt has one partner (Lee)
02:36 – Company founded in 2000
03:02 – Started ramping up to a media company in 2005
03:40 – They are effectively a consulting company
04:48 – Web design and consulting is the biggest aspect of Vector’s business
05:45 – Vector loves to get in with companies as early as possible
06:44 – www.GreenTechMedia.com
07:55 – Vector bills at roughly $180/HR
10:03 – Walking through the negotiation/fleshing out process
11:12 – Catch problems EARLY
11:28 – Vector can work on almost any budget
12:00 – Ideas change DRAMATICALLY post launch
12:50 – Working with the Associated Press
13:41 -- @MRW


3 Key Points:
Take risks before your 30…it gets harder after that birthday.
Mentally and financially budget for the changes you’ll want post launch—there will be many.
Don’t be afraid to price yourself as a premium product if you know you’re worth it.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
WorkFlowy – The online tool Matt can’t live without
Travis Kalanick – The CEO Matt follows
Getting to Yes – Matt’s favorite business book
www.GreenTechMedia.com – One of Vector’s clients

 

Mar 30, 2016

Brian Verne, CEO of Phenom, former college baseball player, and native of Cleveland, Ohio. Listen as Nathan and Brian chat about life as a college athlete, and why big time athletic brands are starting to sponsor high school athletes when they once only cared about the pros.

Famous 5
Favorite Book? – The Art of Feeling
What CEO do you follow?— N/A
What is your favorite online tool?— Slack
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Understand how difficult it is to build a business.


Time Stamped Show Notes:
01:17 – Nathan’s introduction
01:35 – Welcoming Brian to the show
01:45 – What Phenom is
03:35 – How Phenom makes money
04:01 – Phenom gives young athletes the ability to connect with large brands
04:38 – Currently connected with Wilson
05:18 – The payment model between Phenom and Wilson
06:04 – Currently have 60K users
06:50 – defining an “active” user
08:49 – There’s a massive psychological connection between gear and performance
11:15 – Brian talks about supporting himself in lieu of revenue
12:32 – Right now, Brian is taking down $30K per year
13:28 – Maxing out credit cards, getting down the last penny—but it’s worth it
15:18 – Brian is 28
16:00 – Instagram is the basis of Phenom’s business


3 Key Points:
Building a business is a bitch—never forget it.
Don’t quit just because the money isn’t “there”—make whatever personal cuts you need to keep the momentum going.
Parlay life lessons into your business.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Slack – The online tool Brian can’t live without
The Art of Feeling – Brian’s favorite business book
Wilson – Large sporting goods company that Phenom partners with
Phenom – Brian’s company

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Mar 30, 2016

Derek Capo, a former hedge fund guy, and Miami native who witnessed the 2007 real estate collapse first hand. Listen as Nathan asks Derek about his life in a hedge fund, his several entrepreneurial ventures, and what it’s like saying “See-ya” to South Beach to set up a business ½ a world away in China.


Famous 5:


Favorite Book? – N/A
What CEO do you follow?— Hoby Darling
What is your favorite online tool?— Asana
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Focus on more profitable businesses


Time Stamped Show Notes:
01:16 – Nathan’s introduction
01:35 – Welcoming Derek to the show
01:48 – Life in a hedge fund and in Fin Tech
02:22 – The biggest win?—Jet Blue—made $3-4 million in a few weeks
04:27 – Luck versus Skill in the hedge fund game
07:35 – Compensation in a hedge fund
08:50 – Not many 21 year olds get started in a hedge fund
09:50 – It’s ALL about the hustle
10:50 – Heading to China from Miami
11:18 – Seeing the financial crisis LIVE in Miami
12:16 – In the “shorting” game you have to be patient and willing to wait years to see your positions pay off
12:44 – Why Derek went to China
14:30 – The lifestyle in China is cheap, but not as cheap as you might think
14:58 – www.efin.com
16:25 – Derek has two partners from China
17:17 – How Derek will eventually make revenue with EFin
17:38 – So far have put $50K into the business
20:30 – Derek@Efin.com


3 Key Points:
Engage prospects with content before making an offer.
Get facetime with people, build intimacy.
Test different things to see what works well…when you find it, hit it hard and fast.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Google Keep – The online tool Ezra can’t live without
www.EFin.com – Derek’s new business
Derek@Efin.com – Derek’s email address

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

 

Mar 29, 2016

Chris Guillebeau, a world traveler and writer who helps people get the kick start they need in life. Listen as Nathan asks Chris about the publishing industry’s trade secrets, and how he built a booming career in writing.

Famous 5:
Favorite Book? – Mountains Beyond Mountains
What CEO do you follow?— N/A
What is your favorite online tool?— OmniFocus
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—You don’t need to have everything figured out, don’t be afraid.\


Time Stamped Show Notes:
01:17 – Nathan’s introduction
01:35 – How Chris makes money
02:30 – Chris is 37
02:38 – An entrepreneur is someone who will work 24 hours a day to avoid working 1 hour a day for someone else
03:15 – So many people are out there making a great living for themselves OUTSIDE of silicon valley
04:15 – The #1 thing you can do is create something of value
05:55 – Relationships are the key to success
07:12 – Make sure your book kills in the first few week
07:51 – Chris is published through Random House
09:24 – If you don’t love books, if you don’t love to read and if you don’t love to WRITE—do not become a writer
10:18 – Books account for 50% of Chris’ revenue
10:58 – Multiple six figures in royalty income via Chris’ books
12:34 – Converting email and social followers into sales
16:35 – Optimizing book orders depends on the stage of the publication process
17:50 – Cracking the Amazon Top 25 means selling a copy in a day
19:03 – www.ChrisGuillebeau.com


3 Key Points:
Don’t be afraid of making a move, just go for it.
If you’re going to become a writer, you had better LOVE writing.
Relationships are the key to success.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Born for This – Chris’ latest book

 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Mar 29, 2016

Ezra Firestone, the Smart Marketer and Co-Founder of BOOM! By Cindy Joseph. Listen as Nathan and Ezra discuss the intricacies of intelligent digital marketing, why a universal sales funnel can work extremely well, and how the relationships you make are often your best tools for success.

Time Stamped Show Notes:
01:17 – Nathan’s introduction
01:49 – Welcoming Ezra to the show
02:11 – Talking about BOOM!
02:27 – Fundamentally—they’re selling an idea
03:00 – http://www.boombycindyjoseph.com/
04:23 – The best-selling item of 2013
04:43 – Ezra uses a universal sales funnel
05:12 – Engage with content and then make an offer
06:00 – No long-form sales page, just the product list
07:24 – Different content sells to different people
08:04 – Get facetime, build intimacy
10:00 – the lifetime value of a customer—historically $120
11:00 – Ad purchasing is done manually
11:25 – Buying traffic is wide to narrow---work wide to narrow
12:00 – See what works, then hit it hard and fast
13:00 – eCommerce business doesn’t do as well as information marketing business
14:05 – eCommerce businesses fuel information businesses


Famous 5
Favorite Book? – Extreme Revenue Growth
What CEO do you follow?— N/A
What is your favorite online tool?— Google Keep
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?—Have less attention on yourself and be interested in other people, rather than trying to be interesting to other people.


3 Key Points:
Engage prospects with content before making an offer.
Get facetime with people, build intimacy.
Test different things to see what works well…when you find it, hit it hard and fast.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Google Keep – The online tool Ezra can’t live without
Extreme Revenue Growth – Ezra’s favorite business book
BOOM! – One of Ezra’s best businesses

Credits
Show Notes provided by Mallard Creatives

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Mar 29, 2016

Scott Hansbury, CEO of YouStake, a company that gives poker fans the ability to stake their favorite players in real, fully-licensed tournaments. As a 53 year-old entrepreneur and former Sun Microsystems executive, Scott is a goldmine of business insight—listen as he shares those insights with us on today’s show.

 

Time Stamped Show Notes:
01:18 – Nathan’s introduction
01:45 – Welcoming Scott to the show
02:00 – Giving up the corporate world
02:46 – Talking successful exits
03:32 – Mezzanine round of funding
04:00 – ARR was $15M when they sold to Sun Microsystems at $400M—during the silly days of the internet ‘99
05:31 – Staying motivated when you’re “Set for life”
07:15 – Staking in the poker industry
08:19 – Person to Person sponsorship—IRS approved!
08:44 – Bootstrapped to launch
10:25 – How the betting/staking works
11:08 – So far, YouStake has garnered $2.8M stakes and $1.4M pledges
12:30 – There are a shitload of poker fans worldwide
14:24 – The average stake is $340
15:13 -- %5 goes to YouStake and 2.9% goes to fee processors
15:53 – Registered and Active Users are the two metrics that matter most to YouStake
16:41 – User acquisition is done through social media
17:53 – Scott@YouStake.com


Famous 5
Favorite Book? – The Innovator’s Dilemma
What CEO do you follow?— Jeff Bezos
What is your favorite online tool?— Wunderlist
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Spend more time conducting 24-sponges, filter, and then apply.


3 Key Points:
Think about building a business overseas—America isn’t always the best place.
Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Wunderlist – The online tool Scott can’t live without
The Innovator’s Dilemma – Scott’s favorite business book
Jeff Bezos – The CEO Scott closely follows

 

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Mar 25, 2016

Gina Tost, a journalist, author of the book Vida Extra, cofounder for Gin App—one on the Top 100 Start Ups of 2015. Listen as Gina shares insights surrounding her marketplace app and how her company creates organic reach in Barcelona.

Famous 5
Favorite Book? – Who by Geoff Smart and Randy Street
What CEO do you follow?— None
What is your favorite online tool?— Twitter & TweetDeck
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?— Focus on learning everything because you’ll never know when you can use it
Time Stamped Show Notes:
01:00 – Nathan’s introduction
01:48 – Welcoming Gina to the show
02:02 – All about Gin App
04:20 – Currently working with 350 advertisers and 700 sources
06:35 – Annual revenue for 2015 - $750K
07:40 – Monthly subscription
10:45 – Average invoicing of $1000 monthly
11:29 – “We don’t track cost per signup because, nowadays, everything is organic”
13:25 – More than 10,000 bloggers made money from the app
13:53 – Twitter @Ginapp
15:24 – Famous 5


3 Key Points:
Bloggers are app promoters, not advertisers—never lose sight of that.
When you’re trying to market your business—try and make as much organic as you can.
Keep making money! If you’re making money, you’re making progress!


Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.


Show Notes provided by Mallard Creatives

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Mar 14, 2016

Andrea Loubier, the CEO of Mailbird, a company that is revolutionizing the way online communication is conducted through email reform. Tune-in to hear Andrea talk about abandoning her humdrum corporate life for her exciting entrepreneurial venture based in Silicon Bali.


Andrea Loubier is a travel addict, who is obsessed with spicy food, third culture kid who is crazy passionate about improving the unification of online communication...starting with email. As the CEO of Mailbird and one of Southeast Asia leading female thought leaders, Andrea is taking on Outlook from Silicon Bali.

Time Stamped Show Notes:
01:12 – Nathan’s introduction
01:39 – Welcoming Andrea to the show
01:54 – Building the business in Bali
02:03 – Mailbird is a Swiss-Army knife for email
02:50 – Just hit 1M mailboxes managed
03:14 – Close to $500K in AR
03:44 – They’ve hit on a solid model
05:09 – The Flash-sale pricing structure
05:55 – After the banner—20% conversion
06:45 – Before the banner—10% conversion
07:15 – Mailbird has been around since 2012
07:39 – Breakdown between one-time payers and subscribers?—50/50
08:53 – Does the lifetime subscription leave money on the table?
10:00 – Looking at retention numbers
10:24 – Monthly retention is the most important figure
11:07 – Very, very high churn w/ Mailbird, as a result, they need a high-acquisition model
12:04 – Ideally in SaaS, you want churn at 5%
13:00 – The 1st $100K was bootstrapped—now looking for $10M in Series A
13:58 – Putting a $10M valuation on a company that’s cranking $500K in ARR
15:35 – AngelList has an awesome valuation tool
16:00 – Team of 12 people, full-time
17:36 – AL@GetMailBird.com


Famous 5
Favorite Book? – The Hard Thing About Hard Things
What CEO do you follow?— Ryan Hoover
What is your favorite online tool?— Mailbird
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Find what makes you happy, find a way to help the world, and find something that you want to leave behind.


3 Key Points:
Don’t necessarily be afraid of high churn.
Understand what you want your legacy to be and make sure it benefits the world.
Think about building a business overseas—America isn’t always the best place.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Mailbird – The online tool Andrea can’t live without
The Hard Thing About Hard Things – Andrea’s favorite business book
Ryan Hoover – The CEO Andrea closely follows

 

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Mar 14, 2016

Nathan speaks with Daniel Brusilovsky and Jason Stein, the co-founders of i-Moji.
Daniel Brusilovsky and Jason Stein are two of the co­founders at i­moji, the largest sticker library in the world.

Time Stamped Show Notes:
01:08 – Nathan’s introduction
01:33 – Welcoming Daniel and Jason to the show
01:45 – Six founders of i-Moji
02:48 – Do what you’re passionate about
03:30 – Jason originally operated at Hotel Tonight
03:54 – How they’re making money?—They’re not
04:48 – Give users as fast and relevant experience no matter what
05:48 – A b2c product
06:05 – Left Shark example
07:01 – Proactively try to curate categories and put them in trending lists so people don’t have to search for them
07:36 – Where to experience i-moji
09:47 – The team is 7 people full time and they’ve raised $2M of seed in equity
10:27 – Advice on raising capital in the B2C space
11:01 – Understand how it becomes a massive business
12:35 – In the b2c space, you’ve got to have a following
13:08 – Impression goal is in the billions per month
13:75 – i-moji doesn’t track users
14:22 – Have a ROCK SOLID vision
15:56 – Jason@imojiapp.com


Famous 5
Favorite Book? – Delivering Happiness
What CEO do you follow?— Elon Musk
What is your favorite online tool?— Evernote
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Do what you love. Take Risk. Always trust your gut.


3 Key Points:
Life and success are rooted in passion—do what you love.
Have a ROCK SOLID vision if you want to your business to appeal to people, especially investors.
If you want to make it in the consumer space, you need massive following.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Evernote – The online tool Daniel and Jason can’t live without
Delivering Happiness – Daniel and Jason’s favorite business book
Elon Musk – The CEO Daniel and Jason closely follow

 

 

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Mar 10, 2016

Ben Fisher, the co-founder of Lean Startup Machine, and Alchemy. Listen in as Ben talks about his growth process with both Lean Startup Machine and Alchemy, what he learned, and what lessons can be applied universally.


Ben, a New York City­based designer + hacker, co­founded Lean Startup Machine and Alchemy (acquired by Red Rover in 2013).

Time Stamped Show Notes:
01:08 – Nathan’s introduction
01:35 – Welcoming Ben to the show
01:50 – Talking Lean Startup Machine
02:00 – You will fail, you will focus on the wrong stuff.
03:23 – Lean Startup Machine started as a weekend-long experiment
04:25 – The ascension of Alchemy Labs
06:14 – Collaboration software—Google Group meets LinkedIN
07:30 – WeWork was one of the earliest customers…bottom line at $100/mo
08:50 – By the time they raised $60K in funding, they realized they didn’t have the energy to build the company—they therefore jumped on an acquisition offer
11:38 – Ben was drawn to Jordan because he’s a fantastic marketer
12:27 – People pay a ton of money on user-acquisition, but it’s highly inefficient
14:00 – 100 paying customers right now—not profitable, but close!
15:05 – Currently have raised $300K (originally wanted to boostrap)
15:58 – SkinnyAndBald


Famous 5
Favorite Book? – Thinking in Systems
What CEO do you follow?— Brian Fenty
What is your favorite online tool?—Duet Display
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?—Collaborate more.


3 Key Points:
Don’t try and do it all yourself.
Being profitable isn’t important at the onset.
If you don’t have the energy to do something right, don’t do it at all.


Resources Mentioned:
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Duet Display – The online tool Matthew can’t live without
Thinking in Systems – Ben’s favorite business book
Brian Fenty – The CEO Ben closely follows

 

 

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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