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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Nov 22, 2016

Ali Salman who heads Rapid Boost Marketing where they exclusively work with professional service providers. Rapid Boost has grown to over $2 million in annual sales over the last 2 years with a goal of $25 million by 2020. They have generated over 120,000 ideal client inquiries for service firms and practices in the last 12 months.

Famous Five:

  • Favorite Book? – Nonsense: The Power of Not Knowing
  • What CEO do you follow? –  Elon Musk and Nathan Latka
  • Favorite online tool? — Ninja Outreach
  • Do you get 8 hours of sleep?— Sometimes more than that
  • If you could let your 20-year old self, know one thing, what would it be? – “Get out of school faster”

 

Time Stamped Show Notes:

  • 01:38 – Nathan introduces the show
  • 02:09 – Rapid Boost Marketing is an agency
  • 02:17 – Average contract size is anywhere between from $1500 to $6000 and majority of the contracts are from $2000 - $3000
  • 02:28 – Rapid Boost Marketing has a big lead generation
  • 02:53 – The revenue for 2015 is $800,000 and end of 2016 is more than $2 million
  • 03:10 – Average monthly retainer is $2000 - $3000 and the average contract is from 18-24 months
  • 03:30 – Average RPU
  • 03:53 – Currently, Rapid Boost Marketing is working with 72 customers
  • 04:45 – Rapid Boost Marketing can help a lawyer increase his revenue but it will also depend on the area and how salable the lawyer is
  • 06:09 – Rapid Boost Marketing has 4 packages and it includes the paid media
    • 06:15 – 30% of the packages goes to paid media
    • 06:36 – They are focused on content and search engine optimization
  • 06:50 – Team size
    • 07:13 – Monthly headcount expenses equate to about 50% of their revenue
  • 07:36 – Revenue in September 2016 is $857,000
  • 08:22 – January, February, and March are their down months
    • 08:29 – Average revenue for 3 months is $80,000 - $90,000
  • 09:05 – Rapid Boost Marketing’s clients are described
  • 10:17 – How Ali priced his own salary
  • 10:50 – Connect with Ali through his Twitter and LinkedIn
  • 13:16 – Ali founded the company in 2012
  • 13:33 – First year revenue in 2013 is a little over $130,000
  • 13:46 – The Famous Five

 

3 Key Points:

  • Start AS EARLY as possible in business.
  • Know your niche client and market WELL so you can grow quickly.
  • Your people--both your employees and your clients--contribute to your company’s success, without them, there is no success.

 

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • Assistant.to – The site Nathan uses to book meetings with one email.
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel.
  • @CanadianLMPro – Ali’s Twitter handle
  • LinkedIn – Ali’s LinkedIn account
  • Show Notes provided by Mallard Creatives
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