Ryan Buckley. He’s a serial entrepreneur, a founder and CEO of Scripted and Toofr. He focuses on solving the problems that marketers and business owners deal with on a daily basis such as connecting businesses with writers.
Famous Five:
- Favorite Book? – Rework
- What CEO do you follow? – Josh Pigford
- Favorite online tool? — HubSpot CRM
- Do you get 8 hours of sleep?— No
- If you could let your 20-year old self, know one thing, what would it be? – Ryan would tell himself not to be so stressed and just say “yes” as much as possible
Time Stamped Show Notes:
- 01:15 – Nathan introduces Ryan to the show
- 01:40 – Scripted is marketplace that matches businesses with writers
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- 01:45 – Scripted has a subscription fee
- 02:19 – Scripted has raised a total of $15M
- 02:23 – Scripted was launched in 2011
- 02:26 – Ryan started in screenwriting
- 02:40 – Ryan shares how he started Scripted
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- 03:04 – “We just followed the market”
- 03:12 – Toofr came before Scripted
- 03:50 – Ryan shares how Toofr came to life
- 04:17 – Ryan was using Genius software and had a drip campaign
- 04:35 – Ryan learned about Phyton
- 05:14 – Toofr is different from the original script
- 05:29 – Toofr is a SaaS model
- 05:32 – RPU
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- 05:45 – Ryan put up the paywall in 2013
- 06:32 – Ryan used Toofr to learn web development
- 06:37 – Toofr is completely bootstrapped
- 06:45 – Team size
- 07:40 – Toofr has a hundred customers
- 08:00 – Gross customer churn
- 08:40 – Toofr relies solely on organic traffic
- 08:55 – Ryan shares why he thinks people leave Toofr
- 09:20 – Ryan shares the improvements that he can make to reduce churn numbers
- 10:10 – Toofr has 16K registered users
- 10:27 – Toofr’s competition
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- 10:59 – “Hunter kicks my ass in SEO”
- 11:30 – Toofr has better data
- 11:59 – Toofr has multiple sources
- 13:20 – The Famous Five
3 Key Points:
- Learn as you go — as you build your business, be mindful of all the opportunities to learn.
- There are great advantages in working with a small team.
- Use your competition as motivation to make yourself better.
Resources Mentioned:
- Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
- Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
- Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
- Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
- The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
- Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
- Show Notes provided by Mallard Creatives