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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Mar 26, 2017

Ryan Buckley. He’s a serial entrepreneur, a founder and CEO of Scripted and Toofr. He focuses on solving the problems that marketers and business owners deal with on a daily basis such as connecting businesses with writers. 

Famous Five:

  • Favorite Book? – Rework
  • What CEO do you follow? –  Josh Pigford
  • Favorite online tool? — HubSpot CRM
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – Ryan would tell himself not to be so stressed and just say yes as much as possible

 

Time Stamped Show Notes:

  • 01:15 – Nathan introduces Ryan to the show
  • 01:40 – Scripted is marketplace that matches businesses with writers
    • 01:45 – Scripted has a subscription fee
  • 02:19 – Scripted has raised a total of $15M
  • 02:23 – Scripted was launched in 2011
  • 02:26 – Ryan started in screenwriting
  • 02:40 – Ryan shares how he started Scripted
    • 03:04 – “We just followed the market”
  • 03:12 – Toofr came before Scripted
  • 03:50 – Ryan shares how Toofr came to life
  • 04:17 – Ryan was using Genius software and had a drip campaign
  • 04:35 – Ryan learned about Phyton
  • 05:14 – Toofr is different from the original script
  • 05:29 – Toofr is a SaaS model
  • 05:32 – RPU
    • 05:45 – Ryan put up the paywall in 2013
  • 06:32 – Ryan used Toofr to learn web development
  • 06:37 – Toofr is completely bootstrapped
  • 06:45 – Team size
  • 07:40 – Toofr has a hundred customers
  • 08:00 – Gross customer churn
  • 08:40 – Toofr relies solely on organic traffic
  • 08:55 – Ryan shares why he thinks people leave Toofr
  • 09:20 – Ryan shares the improvements that he can make to reduce churn numbers
  • 10:10 – Toofr has 16K registered users
  • 10:27 – Toofr’s competition
    • 10:59 – “Hunter kicks my ass in SEO”
    • 11:30 – Toofr has better data
  • 11:59 – Toofr has multiple sources
  • 13:20 – The Famous Five

 

3 Key Points:

  • Learn as you go — as you build your business, be mindful of all the opportunities to learn.
  • There are great advantages in working with a small team.
  • Use your competition as motivation to make yourself better.

 

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives
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