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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Mar 14, 2017

Olivier Magnan-Saurin. He’s the CEO and co-founder of Fidzup which provides innovation retargeting solutions for brick-and-mortar businesses such as retail chains and shopping centers. Olivier founded Fidzup right after school, in between school, and a little bit of freelancing works.

Famous Five:

  • Favorite Book? – On M'Avait Dit Que C'Etait Impossible: Le Manifeste Du Fondateur de Criteo
  • What CEO do you follow? –  Jean-Baptiste Rudelle
  • Favorite online tool? — Pipedrive
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20-year old self, know one thing, what would it be? – “Create your own company”

 

Time Stamped Show Notes:

  • 01:10 – Nathan introduces Olivier to the show
  • 01:42 – Fidzup provides marketing platforms for physical retailers
    • 02:04 – For physical retailers, clicks don’t have any value 
  • 02:25 – Fidzup sells advertising campaigns to retailers
  • 02:38 – Fidzup is a CPC model and gets paid for every in-store visit
  • 03:20 – Fidzup is currently working with 2500 retailers in Europe
  • 03:43 – Fidzup was created in 2011
  • 03:58 – In 2014, Olivier decided to start an advertising platform
  • 04:11 – Fidzup tracks the retailer using Wi-Fi or sensor
  • 04:57 – Fidzup is able to track 80% of the customers entering the store
  • 05:16 – Olivier shares how they get the customers phone information
    • 05:56 – When a customer opens an online ad, they can track that customer
  • 06:43 – Average online campaign cost per brand
  • 07:20 – Fidzup buys CPM and sells CPE
  • 08:00 – Fidzup has recently raised $3.7M
  • 08:39 – Team size
  • 08:50 – Olivier hopes to double their team size
  • 09:00 – First year revenue
  • 09:50 – 2016 total revenue
    • 10:04 – Average annual pay per customer
  • 11:00 – Ad volume per year
  • 11:10 – The Famous Five

 

3 Key Points:

  • Online advertisement is not always valuable to brick-and-mortar businesses, these businesses still rely on physical advertisement.
  • Be patient with yourself and your company—growth takes time.
  • If you’re in stuck between joining a company or creating your own, choose the latter.

 

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives
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