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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Dec 27, 2016

Chuck Sillari: He was born and raised in Boston and is a graduate of Boston College and Law school. He’s a lawyer and a real estate developer who is currently focusing full-time on the expansion of his nationally known Boston Burger Company – a new e-commerce business called BurgaBox.com. Burgabox is in the process of disrupting both the meal kit industry and full service casual dining experience.

Famous Five:

  • Favorite Book? – Quench Your Own Thirst
  • What CEO do you follow? –  Samuel Adams
  • Favorite online tool? — Hotjar
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “I wish I knew that I should have travelled more and...spend a lot time meeting interesting people because that’s where you get inspiration from”

 

Time Stamped Show Notes:

  • 01:40 – Nathan introduces Chuck to the show
  • 02:21 – Boston Burger Company’s 2015 revenue is around $5.5M for three locations
  • 02:50 – Chuck has always loved the restaurant industry
  • 03:39 – Chuck jumped into the burger business after 13 years in a law firm
  • 03:45 – BurgaBox opened up in 2009, and Chuck went full-time in 2013
  • 04:07 – “People really loved what we’re doing”
  • 04:17 – BurgaBox was in different TV shows
  • 04:30 – BurgaBox became a must-try destination in Boston
  • 04:50 – Chuck brought on 1 investor
    • 05:13 – The investor approached Chuck for the second location
    • 05:31 – The investor knew about the Boston Burger Company because of its popularity in Boston
  • 05:56 – Chuck shares how much they’ve spent to open up a new location
    • 06:20 – There was no full burger joint in Boston before
  • 06:43 – Chuck shares why the second location costs 10x more than the first location
  • 07:55 – The first location’s growth was $700K in their first year
    • 08:24 – It was 450 sq. ft.
    • 08:30 – It is now doing a $1.85M
  • 09:15 – The amount the investor gets in return
  • 10:00 – Chuck has a good partnership with the investor
  • 10:20 – A restaurant’s gross margin
    • 11:49 – For every dollar you bring in, 20% should go to your pocket
  • 12:09 – The second location will do around $2.5M in 2016
  • 12:27 – Average profit of each restaurant
  • 12:45 – Chuck’s plan for the business
  • 13:03 – Chuck saw how the meal kit delivery industry was booming and wanted a piece of that market
  • 13:20 – The biggest percentage of the diners are tourists and students
  • 13:53 – Chuck started to get into the meal kit delivery in February
  • 14:00 – The meal kit delivery sold around 100 kits in the first month, 2nd month: 150 kits, 3rd month: 400 kits
  • 14:35 – Burger kit’s pricing
  • 15:36 – There’s a subscription: a monthly box or as a gift
  • 16:05 – Shipping process of the burger kits
  • 16:33 – Follow Chuck by checking out Boston Burger and BurgaBox
  • 18:00 – The Famous Five

 

3 Key Points:

  • Do what you love and people will, in turn, love what you have to offer.
  • Trust and believe in your business partners.
  • Get your inspiration from people – learn and improve from their feedback.

 

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
  • Boston Burger & BurgaBox – Chuck’s business website
  • Show Notes provided by Mallard Creatives
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