Josh Ledgard, co-founder of KickoffLabs to The Top. KickoffLabs is a viral lead generation platform with amazing landing pages, lead capture forms, and e-mail marketing rolled into one seamless package.
Famous Five:
- Favorite Book? – The 4-Hour Workweek
- What CEO do you follow? – Elon Musk
- Favorite online tool? — https://www.helpscout.net/Help Scout
- Do you get 8 hours of sleep?— Yes
- If you could let your 20 year old self know one thing, what would it be? – “Working smart is way more important than working hard”
Time Stamped Show Notes:
- 01:40 – Nathan introduces Josh to the show
- 02:03 – What KickoffLabs does differently and how it makes money
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- 02:15 – Engage customer as a form of marketing
- 02:43 – Online advertising
- 03:12 – KickoffLabs is a SaaS business
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- 04:20 – Customer churn for HeYo
- 04:40 – Josh’s monthly churn rate
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- 05:10 – How to mitigate churn rate
- 06:00 – Paid acquisition
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- 06:08 – Types of paid acquisition
- 06:48 – Monthly spent on blog content promotion
- 07:18 – Bootstrap or fund raised?
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- 07:23 – Bootstraped since 5 years ago
- 07:45 – How did Josh get into the business
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- 08:00 – Josh and his co-founder’s ideas
- 09:02 – Promoting 6 ideas
- 09:49 – Total number of paying customers
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- 10:49 – First year revenue
- 11:50 – 2015 revenue
- 12:07 – Goal for 2016
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- 12:21 – Adding 30% to annual revenue
- 12:43 – Lifetime value
- 13:14 – What are you willing to spend as a CEO for an acquisition?
- 14:10 – Total value per new customer
- 15:01 – Total team size
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- 15:32 – Long-term goal for the business’
- 16:20 – “Will you take a million dollar deal?”
- 16:47 – Ownership percentage
- 17:42 – Connect with Josh thru his Twitter and you can send him an email at josh@kickofflabs.com
- 19:58 – The Famous Five
3 Key Points:
- Evaluate your progress and study your growth.
- If you want to start with a business – explore on different ideas.
- Be a goal-oriented person.
Resources Mentioned:
- Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
- Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Freshbooks – The site Nathan uses to manage his invoices and accounts.
- Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- @joshaledgard – Josh’s twitter handle
- Show Notes provided by Mallard Creatives