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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Aug 26, 2016

Michael Hollauf, cofounder and CEO of MeisterLabs. The company works to provide resources to collaborate across digital platforms. Now they are introducing a new service, MeisterTask, which focuses on better task management and a fun user experience. Hear about how MeisterLabs has hit the ground running and is continuing to introduce new tools to help businesses and entrepreneurs succeed.

Famous Five:

 

  • Favorite Book? – Rich Dad Poor Dad
  • What CEO do you follow? — Stewart Butterfield
  • Favorite online tool? — Slack
  • Do you get 8 hours of sleep?—Yes
  • If you could let your 20 year old self know one thing, what would it be? — Buy a flat in London. Be bold. Do it earlier.

 

Time Stamped Show Notes:

  • 01:05 – Nathan introduces Michael
  • 01:35 – Managing director of MeisterLabs
  • 02:20 – MeisterTask
  • 03:10 – Trello was their inspiration
    • 03:40 – Better task management
    • 04:00 – Something more fun to use and focused on tasks
  • 04:15 – 550000 users
  • 05:10 – 60% of the downloads are through the app store
  • 05:30 – Some features only available in the premium model
  • 06:00 – 5000 paying customers
  • 06:50 – Why people upgrade
    • 07:00 – Better integration
  • 07:20 – Funding
  • 08:00 – MeisterTask revenue for 2015 was $20k
  • 08:20 – MindMeister was $2.5 M
    • 08:35 – Monthly recurring was $220k
    • 09:00 – 5 million users
    • 09:15 – 30000 paying customers
    • Collaboration for mind maps
  • 10:10 – Cost to acquire a new customer is about $30
  • 10:30 – 27% annual churn
  • 11:50 – Average customer stays for about 20 months
    • 12:05 – Monthly plan was changed to a longer plan, which increased retention
  • 12:30 – How MindMeister is growing
    • 12:40 – about $25k/month on Google Ads
    • 13:00 – best keyword is “mind mapping”
  • 13:30 – Competitors
  • 14:00 – Goal for the business is to create a suite of products
  • 14:50 – MeisterTask valuation
  • 16:00 – Michael Hollauf on LinkedIn
  • 16:22 – michael@meisterlabs.com
  • 28:35 -- The Famous Five

 

3 Key Points:

  • Don’t be afraid to draw from ideas of existing companies.
  • Establish your end goal for your business.
  • Be bold. Start your business early.

 

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Trello – A similar service to MeisterTask that inspired Michael
  • Slack -- Another online tool that inspires Michael and his team
  • Show Notes provided by Mallard Creatives
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