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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Aug 5, 2016

Jodie Fox, a woman who has solved the problem of constantly hunting for the right pair of shoes. Her company Shoes of Prey has raised over $24 million for its system that allows every pair of shoes to be completely customized.


Famous 5:

Favorite Book? – Getting Things Done
What CEO do you follow? — Tom Ford
Favorite online tool? — Slack
Do you get 8 hours of sleep?—No
If you could let your 20 year old self know one thing, what would it be? — Do everything before you’re ready.

Time Stamped Show Notes:
01:13 – Nathan introduces Jodie
01:50 – Shoes of Prey—Women can design their own shoes
02:20 – Peer play
02:55 – Women wanted a physical interaction with their shoes
03:15 – First offline store
03:40 – Costs for stores
04:14 – Launched in 2009
04:20 – Funding to date is $24M
04:35 – Every pair is custom made
04:58 – Their website has a gallery for inspiration
05:10 – It’s a social interaction about shoes
06:05 – Customization can start with an inspiration shoe or from scratch
06:40 – Customers have complete freedom
07:25 – How much time people spend making a shoe
08:15 – Acquisition costs
09:45 – Mass-produced shoes are cheaper to produce
10:30 – Pairs of shoes sold
10:55 – Some people design and never buy
11:15 – Their investors
12:00 – Competitors
12:25 – Average sale is $225
13:03 – Team of over 220
13:30 – Production in China
13:40 – They built their own factory there
14:15 – A video of the process at their factory
14:40 – First-year revenue was less than $50k
15:00 – Jodie was not in the fashion industry when she started her company
16:40 – She was brainstorming with friends on the beach
17:15 – Her cofounders are her ex-husband and their groomsman
18:10 – Shoes of Prey wants to eventually grow to other clothing
19:20 – Pay per customer
19:40 – 75% is word of mouth
20:05 – Campaigns
20:50 – Testing offline methods
21:25 – youtube.com/jodiefox
21:35 – jodieannfox on Instagram or @jodiefox on Twitter
23:40 -- The Famous Five

3 Key Points:
Find a niche and you’ll have a business with no real competitors.
Don’t let complicated relationships get in the way of your business’s success.
Make your business a unique experience for the customer.

Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Slack – Jodie’s favorite online tool

Show Notes provided by Mallard Creatives

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