Jill Stanton, co-founder of Screw The Nine To Five - a community that teaches people to take their online business to the next level. Jill’s built an incredibly engaged community around her website and online course. Listen in as Nathan and Jill talk engagement, creating multiple revenue streams, and why you need to be all-in or all-out.
Favorite Book? – Profit First
What CEO do you follow? — Denise Duffield Thomas
Favourite online tool? — Slack
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?—That community is everything
Time Stamped Show Notes:
01:25 – Nathan’s introduction
01:48 – Welcoming Jill to the show
02:10 – Screw The Nine To Five teaches people to take their online business to the next level
02:34 – Had the idea in 2012 when she and husband Josh started their own businesses
03:05 – Launched in April 2013
03:22 – Generate revenue from a membership site called Screw U
04:10 – Subscription is $69 per month
04:40 – Members access strategy sessions, conference calls with experts, Q and A
06:10 – Gone all-in on creating an engaged community
06:40 – Screw U currently has 361 paying members
06:55 – People stay 7 months on average
07:33 – Started as a one-off digital product: wanted to move into community building
08:33 – Over 500 people have signed up since the product started
09:17 – Other revenue comes from one-off courses
09:30 – Uses a series of tripwire offers that generate about $31k per month
11:36 – First live event is coming up - tickets open in May
12:10 – Jill had a podcast but closed it down
12:30 – 30k downloads per month after 114 episodes
13:10 – “It didn’t feel right any more...the business has grown hugely since we cut it”
14:25 – Connect with Jill by joining the Screw The Nine To Five facebook group
15:40 – Just over 16k people on their email list
17:20 – The Famous Five
3 Key Points:
Set up multiple revenue streams that feed into each other. Find ways to package different elements of your product for different consumers.
Go all in or all out. Cut what isn’t working and focus on what you love
Community is everything. Build a community before you do anything else.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Show Notes provided by Mallard Creatives