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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Oct 8, 2017

Daniel Chait. He’s the CEO and co-founder of Greenhouse, which designs tools that help create and navigate a new world of work. Daniel has been a technology entrepreneur in New York for nearly 20 years. Before Greenhouse, he co-founded Lab49, a global firm providing technology consulting solutions for the world’s leading investment banks. He’s a proud graduate of the computer engineering program at the University of Michigan.

Famous Five:

  • Favorite Book? – Nudge
  • What CEO do you follow? – Kim Scott
  • Favorite online tool? — Trello
  • How many hours of sleep do you get?— 7.5
  • If you could let your 20-year old self, know one thing, what would it be? – “The dotcom crash”

 

Time Stamped Show Notes:

  • 01:35 – Nathan introduces Daniel to the show
  • 02:10 – Greenhouse sells recruiting software that corporations use to design and execute their hiring process
  • 02:40 – Greenhouse is a SaaS company
  • 02:50 – Average customer pay per year varies
    • 03:05 – The pricing model depends on the size of the company
  • 03:40 – Greenhouse tends to price higher than their competitors’ because they offer a premium software solution
  • 04:05 – Greenhouse is in the recruiting software space which is currently crowded
    • 04:15 – Daniel shares some of their competitors depending on the categories
    • 05:10 – The competition is extremely fragmented
    • 05:33 – Greenhouse falls into all the categories, from the smaller ones to enterprise
  • 06:05 – Greenhouse offers three tiers
  • 06:24 – Greenhouse was launched in 2012
  • 06:32 – First year revenue was around $50
  • 07:33 – Post product revenue is around $1M
  • 08:25 – Greenhouse currently has 2000 customers
  • 09:03 – Team size is 195, based in San Francisco and New York
  • 09:30 – Greenhouse has raised $16M from their series C round
  • 09:53 – Daniel enjoyed doing their fund raising and he believes in their investors
    • 10:13 – Every round is different
    • 10:40 – This was the first time that Daniel raised outside the investment
  • 11:19 – Greenhouse has a world-class retention rate
    • 11:36 – 97% of their customers have renewed
  • 11:55 – Most of the team is in inside sales
  • 12:36 – Daniel shares where their expansion comes from
  • 13:11 – Greenhouse’s newest product is Greenhouse CRM which is still in beta
  • 14:10 – The inside sales team job is heat mapping the products used by a customer
    • 14:41 – The expansion is through additional growth
  • 15:15 – LTV-CAC ratio
    • 15:48 – “We have a healthy ratio”
  • 16:04 – Payback period
  • 17:00 – The weirdest thing Daniel did to acquire new customers
    • 17:43 – They went from market research to marketing
  • 17:57 – ARR
    • 18:07 – Daniel on hitting the $50M ARR mark by end of 2017
  • 19:40 – The Famous Five

 

3 Key Points:

  1. Create something that will make you stand out in a competitive and crowded market.
  2. Focus on how you can increase your customer retention rate—perhaps it’s by adding new products that will better serve them.
  3. Raising a capital round can help you gain new customers.

 

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives
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