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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Sep 4, 2017

Jeremy Haynes whose company is Megalodon Marketing. He’s building all kinds of personal brands for celebrities and entrepreneurs alike.

Famous Five:

  • Favorite Book? – 48 Laws of Power
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — Infusionsoft, ClickFunnels and Stripe
  • How many hours of sleep do you get? — 5
  • If you could let your 20-year old self, know one thing, what would it be? – “Speed is power, but power is nothing without control”

 

Time Stamped Show Notes:

  • 01:55 – Nathan introduces Jeremy to the show
  • 02:28 – “Real results in real life”
  • 02:33 – Jeremy’s real life experiences have driven millions of dollars in infoproducts
  • 02:43 – Jeremy only gives actionable advice
  • 03:00 – Armando Montelongo is one of Jeremy’s clients
    • 03:02 – Armando had a show that ran from 2006-2009 which was called Flip This House, by A&E
  • 03:10 – Jeremy brands himself as the largest go-to personality in digital agency
  • 03:20 – 16 months after Megalodon’s launch, Jeremy met Armando
    • 03:28 – Armando explained to Jeremy how his TV show led to a business with $200M annual revenue in 2017
    • 03:57 – $200M doesn’t include any online revenue
    • 04:05 – The entirety of its revenue came from selling event tickets to people over the phone and up-selling them
    • 04:18 – There were 22K customers between 2006-2009 and the majority of customers have an average transaction value of $20K or more
    • 05:18 – At first, Jeremy couldn’t believe Armando’s story because 2017 is the year of online advertising
    • 05:35 – Armando paid Jeremy $5K per day to come in for 3 days in total
    • 05:48 – Armando’s business was built up on traditional media
    • 06:05 – Jeremy did an assessment on Armando‘s business during his visit
    • 06:15 – The business made 6-figures the first month of the launch after spending a mid 5-figures
    • 06:30 – Armando is making a 7-figure revenue in the succeeding months
  • 06:40 – Jeremy made 3 deals with Armando
  • 08:38 – 33% of the social media activities is on Instagram as it’s a powerful platform
    • 09:00 – An account with 60K views in an hour can have 2% of that traffic go to the product
    • 10:20 – There’s a chrome plugin that helps you filter all Facebook posts
  • 11:11 – Grant Cardone is the Number 1 sales trainer in the world
    • 11:30 – Jeremy became a part of Grant’s business as an email marketing manager; he trained 50 of his people to use Infusionsoft
    • 11:46 – Jeremy ended up as a digital marketing specialist
    • 11:50 – By Jeremy’s sixth month, Grant’s business was making a million dollars in digital revenue
    • 12:28 – Jeremy started with $50K a year to $60K a year with a bonus
  • 13:54 – Jeremy created an omnipresent advertising model for marketing automation
    • 14:05 – Jeremy categorizes Grant’s buyers
    • 14:50 – Jeremy shows the buyers the ads they would want to see depending on their behavior and interests
    • 15:21 – Jeremy shares an actual example using lead forms
    • 15:43 – Jeremy tracks the leads from their customized URL and ads
    • 16:29 – PlusThis is an Infusionsoft plugin where you can connect Facebook to Infusionsoft and generate an http post
    • 16:47 – When a lead fills out a form, it will be generated to a campaign
    • 16:51 – The first step in an marketing automation sequence will be an http post pushing the lead’s data to the target audience where the lead should be
    • 17:03 – Then, the audience will be connected to the ad that is made for them
    • 17:10 – The sequence won’t always be perfect
  • 19:00 – Jeremy shares why people like him are needed to do this job
  • 19:17 – People can hire from com
  • 19:35 – Jeremy stayed with Grant for 13 months, then left to start his own agency
  • 21:40 – The Famous Five

 

3 Key Points:

  1. Digital marketing is one of best ways to grow your revenue as a business.
  2. Know your worth and show people why you’re worth it.
  3. Leave when you think it is the best time and/or option you have; then, continue to pursue your dreams.

 

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives
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