772: How Grant Cardone, Others Spend $25k To Get 100m Person Social Media Blasts

Jeremy Haynes whose company is Megalodon Marketing. He’s building all kinds of personal brands for celebrities and entrepreneurs alike.

Famous Five:

• Favorite Book? – 48 Laws of Power
• What CEO do you follow? – Elon Musk
• Favorite online tool? — Infusionsoft, ClickFunnels and Stripe
• How many hours of sleep do you get? — 5
• If you could let your 20-year old self, know one thing, what would it be? – “Speed is power, but power is nothing without control”

 

Time Stamped Show Notes:

• 01:55 – Nathan introduces Jeremy to the show
• 02:28 – “Real results in real life”
• 02:33 – Jeremy’s real life experiences have driven millions of dollars in infoproducts
• 02:43 – Jeremy only gives actionable advice
• 03:00 – Armando Montelongo is one of Jeremy’s clients
  • 03:02 – Armando had a show that ran from 2006-2009 which was called Flip This House, by A&E
• 03:10 – Jeremy brands himself as the largest go-to personality in digital agency
• 03:20 – 16 months after Megalodon’s launch, Jeremy met Armando
  • 03:28 – Armando explained to Jeremy how his TV show led to a business with $200M annual revenue in 2017
  • 03:57 – $200M doesn’t include any online revenue
  • 04:05 – The entirety of its revenue came from selling event tickets to people over the phone and up-selling them
  • 04:18 – There were 22K customers between 2006-2009 and the majority of customers have an average transaction value of $20K or more
  • 05:18 – At first, Jeremy couldn’t believe Armando’s story because 2017 is the year of online advertising
  • 05:35 – Armando paid Jeremy $5K per day to come in for 3 days in total
  • 05:48 – Armando’s business was built up on traditional media
  • 06:05 – Jeremy did an assessment on Armando‘s business during his visit
  • 06:15 – The business made 6-figures the first month of the launch after spending a mid 5-figures
  • 06:30 – Armando is making a 7-figure revenue in the succeeding months
• 06:40 – Jeremy made 3 deals with Armando
  • 06:48 – There was a monthly payment of $70K to pay for their social media partners
  • 07:08 – Brandon Carter, Tai Lopez and Big Mike were some of his social media partners
  • 07:14 – Dan Fleyshman and Branden Hampton from Elevator Studios have partnerships with big, social media brands
  • 07:48 – $25K pays for 50 accounts to post to 100M people within 48 hours
• 08:38 – 33% of the social media activities is on Instagram as it’s a powerful platform
  • 09:00 – An account with 60K views in an hour can have 2% of that traffic go to the product
  • 10:20 – There’s a chrome plugin that helps you filter all Facebook posts
• 11:11 – Grant Cardone is the Number 1 sales trainer in the world
  • 11:30 – Jeremy became a part of Grant’s business as an email marketing manager; he trained 50 of his people to use Infusionsoft
  • 11:46 – Jeremy ended up as a digital marketing specialist
  • 11:50 – By Jeremy’s sixth month, Grant’s business was making a million dollars in digital revenue
  • 12:28 – Jeremy started with $50K a year to $60K a year with a bonus
• 13:54 – Jeremy created an omnipresent advertising model for marketing automation
  • 14:05 – Jeremy categorizes Grant’s buyers
  • 14:50 – Jeremy shows the buyers the ads they would want to see depending on their behavior and interests
  • 15:21 – Jeremy shares an actual example using lead forms
  • 15:43 – Jeremy tracks the leads from their customized URL and ads
  • 16:29 – PlusThis is an Infusionsoft plugin where you can connect Facebook to Infusionsoft and generate an http post
  • 16:47 – When a lead fills out a form, it will be generated to a campaign
  • 16:51 – The first step in an marketing automation sequence will be an http post pushing the lead’s data to the target audience where the lead should be
  • 17:03 – Then, the audience will be connected to the ad that is made for them
  • 17:10 – The sequence won’t always be perfect
• 19:00 – Jeremy shares why people like him are needed to do this job
• 19:17 – People can hire from com
• 19:35 – Jeremy stayed with Grant for 13 months, then left to start his own agency
• 21:40 – The Famous Five

 

3 Key Points:

1. Digital marketing is one of best ways to grow your revenue as a business.
2. Know your worth and show people why you’re worth it.
3. Leave when you think it is the best time and/or option you have; then, continue to pursue your dreams.

 

Resources Mentioned:

• Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
• The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
• GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
• Klipfolio – Track your business performance across all departments for FREE
• Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
• Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
• Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
• Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
• Show Notes provided by Mallard Creatives