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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jun 28, 2019

Deidre Paknad is the CEO and co-founder of Workboard (https://www.workboard.com/)


🕒 Time Stamped Show Notes:
00:00 – Nathan's introduction to today's show
0:25 – How Workboard has been built to help companies acheive their stragtegic priorities faster
1:20 – Why the average customer is around $125k annually
1:45 – How they launched the company in 2014
2:45 – Why they've raised $12M in total capital thus far
4:45 – How they've landed 50 enterprise customers
5:15 – How they are doing around $520k in MRR today
6:30 – Why they decided to upsell based on number of seats
7:30 – How they are aiming for a 6 month payback period going forward
8:45 – Why they are hitting 140% net revenue retention
11:0 – How they are professional services and coaching to drive stickiness
12:20 – Why they are landing deals for around $17k with payback right away
13:35 – How their team of 55 is based in the Bay Area
14:15 – Why they aren't looking to raised until April 2019
15:00 – How she would view a $100M acquisition right now
15:50 – Why they are looking for a four month ramp period on their sales team
16:50 – The Famous Five

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