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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jun 22, 2019

Max Israel is Founder & CEO of Customerville (https://www.customerville.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:30 – Why Max founded the company 15 years ago to scratch his own itch

1:30 – How he grew the business without venture capital

2:20 – Why they made the decision to pivot eight years ago

3:05 – How the average customer pays them $250k annually

4:05 – Why they decided to maintain bootstrapped

4:30 – How they funded the business with a small retail chain

5:30 – Why they serve more than 50 customers globally

6:00 – How they are doing around $1M in MRR right now

7:30 – Why they are growing 50%+ year over year

8:50 – How they've kept gross logo churn below 10% annually

10:00 – Why they are focusing on driving expansion revenue with new features going forward

10:15 – How their team has grown to around 40 full-time employees

10:45 – Why they spent up to $400k on Google AdWords in the past

12:10 – How they are evaluating new plans for growing their sales team

13:00 – Why they aren't in acquisition talks right now

14:00 – The Famous Five



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