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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jun 18, 2019

Craig is the founder and CEO of SalesNexus (https://salesnexus.com/)

🕒 Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

0:40 – Why he transitioned to SaaS

1:00 – How SalesNexus has grown to scale by bootstrapping

1:15 – Why the average customer pays them $150-$200 each month

1:30 – How he launched the company back in 2003 as a side-hustle

2:30 – Why they have grown to serve 5,000 total customers today

3:00 – How they manage implementation in-house to drive customer success

3:50 – Why SalesNexus is doing $3.5M in ARR

5:20 – How they added marketing automation features to increase pricing

5:55 – Why they have scaled from $3.25M in ARR 12 months ago

6:20 – How the average customer stays with them for 5 years

7:35 – Why driving customization leads to stickiness for SalesNexus

8:20 – How they are landing new customers via online advertising

9:15 – Why they are spending $300 in CAC right now

10:20 – How their team has grown to 20 full-time employees in Houston

11:10 – Why they are cash flow positive today

11:30 – How Craig still seems room for growth today

13:50 – The Famous Five


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