Mada leads marketing as a co-founder of Branch, the industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University, and then earned her Masters of Engineering and MBA from Stanford. Mada enjoys playing the latest viral mobile game, binge-watching the hottest sci-fi show, and photographing Branch events. She regularly speaks about mobile growth at top tech events like Web Summit and Saastr, and she was included in Linkedin’s Next Wave, 150 top professionals in 15 industries all under 35.