Time Stamped Show Notes:
00:00 – Nathan's introduction to today's show
00:25 – Why Kellogg was named top CEO by Glassdoor
00:45 – How Madwire has grown to 600 employees
01:25 – Why they operate on a hybrid SaaS and professional service model
02:30 – How they view revenue per employee and prioritize it
03:15 – Why they are doing $175k in revenue per employee today
03:30 – How Madwire is doing $105M in ARR right now
04:00 – Why they help small businesses with marketing at scale
04:50 – How they are serving 10k active customers at this point in time
05:05 – Why their average new account is paying around $1,500 each month
05:45 – How Madwire has scaled with $7.5M in outside funding
06:15 – Why they are cash flow positive
06:35 – How they are still growing 40% year over year
07:45 – Why they track churn in two unique ways
10:00 – How they receive payback within 3 months on a $3k CAC
11:10 – Why they are landing customers entirely through digital channels
12:10 – How he started the company with his father in 2009
13:45 – Why they've set aside stock and equity for top performing employees
14:40 – How they are targeting an IPO in the next few years
15:30 – Why they would look to IPO in two years
16:30 – The Famous Five
JB Kellogg is the co-founder of SMB marketing platform, Madwire and Marketing 360. JB was named the Top CEO in the country by Glassdoor in 2016.
Company website: https://www.madwire.com/
SaaS Metrics:
Founded: 2009
Customers: 10,000
ARPU: $875 (monthly)
Annual recurring revenue: $104 million
Founded: 2009
Funding: $7.5m
Team: 600