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The Top Entrepreneurs in Money, Marketing, Business and Life

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon
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Now displaying: Page 1
May 17, 2019

Time Stamped Show Notes:

00:00 – Nathan's introduction to today's show

00:25 – Why Kellogg was named top CEO by Glassdoor

00:45 – How Madwire has grown to 600 employees

01:25 – Why they operate on a hybrid SaaS and professional service model

02:30 – How they view revenue per employee and prioritize it

03:15 – Why they are doing $175k in revenue per employee today

03:30 – How Madwire is doing $105M in ARR right now

04:00 – Why they help small businesses with marketing at scale

04:50 – How they are serving 10k active customers at this point in time

05:05 – Why their average new account is paying around $1,500 each month

05:45 – How Madwire has scaled with $7.5M in outside funding

06:15 – Why they are cash flow positive

06:35 – How they are still growing 40% year over year

07:45 – Why they track churn in two unique ways

10:00 – How they receive payback within 3 months on a $3k CAC

11:10 – Why they are landing customers entirely through digital channels

12:10 – How he started the company with his father in 2009

13:45 – Why they've set aside stock and equity for top performing employees

14:40 – How they are targeting an IPO in the next few years

15:30 – Why they would look to IPO in two years

16:30 – The Famous Five

JB Kellogg is the co-founder of SMB marketing platform, Madwire and Marketing 360. JB was named the Top CEO in the country by Glassdoor in 2016. 

Company website: https://www.madwire.com/

SaaS Metrics:

Founded: 2009

Customers: 10,000

ARPU: $875 (monthly)

Annual recurring revenue: $104 million

Founded: 2009

Funding: $7.5m

Team: 600

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