Started first business (online industrial directory) in 1999 in South Africa, and is still in operation today. Personally moved to UK in 2001 to have a more politically stable business base. Then moved to USA in 2006, as US based clients began to increase. Over the years we morphed from an industrial directory to a digital marketing agency. In 2014 co-founder and I began discussing how to solve lead tracking and reporting problem with marketing clients. We officially launched WhatConverts in March 2015. We've enjoyed the boot-strapped growth, and as a company it feels like we're still in the early stages of where we're going.