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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Nov 3, 2017

Victor Szczerba. He’s the co-founder and CEO of Yeti Data, solving big data problems for customers. Prior experience includes running product strategy at the data division at SAP. He was a McKinsey consultant and sales VP for Tadpole Computer and Utopy.

Famous Five:

 

Time Stamped Show Notes:

  • 01:44 – Nathan introduces Victor to the show
  • 02:14 – Yeti Data makes virtual data warehouses
  • 02:30 – Yeti Data’s model is an enterprise SaaS model
  • 02:45 – An average customer pays Yeti Data $250-500K a year
  • 03:02 – “We love universal usage of our data with inside of the customer”
  • 03:19 – Clients get data from their customers’ behavior
  • 04:24 – AI is a blanket term and machine learning is something very specific
  • 05:08 – Victor shares how machine learning works and they put in details manually
  • 05:52 – In digital marketing, there are ways to understand the customer and their purchasing behavior, but it still can be tricky
  • 06:47 – Yeti Data currently has around 5 customers
  • 07:07 – Yeti Data is close to reaching an $800K, ARR mark
  • 07:31 – Yeti Data was launched 3-4 years ago and was in development mode for the first few years
  • 07:50 – Yeti Data raised capital for RND and they’ve been really lean
    • 08:07 – It was a convertible note
    • 08:31 – 4% interest and 10% discount with a teaser for the second round
  • 09:18 – On pre-revenue, Yeti Data has 3 core people and some consultants
  • 10:03 – Amazon and Walmart have a software that is similar to Yeti Data
  • 10:39 – Some companies that are in competition with Yeti Data are IBM and HP
  • 11:08 – Yeti Data created a way to virtualize their data connections
  • 12:00 – It is still too early for Yeti Data to have their metrics
  • 13:00 – A good ARR of a million bucks can get Yeti Data to a good series A
  • 14:30 – The Famous Five

 

3 Key Points:

  1. Regardless of how congested your market is, you can still find a way to stand out.
  2. Use your competition as motivation to push harder.
  3. Focus in on what you’re good at.

 

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka - Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives
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