Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop 

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at NathanLatka.com/TheTop

Ep 154 features Ida Tin , who’s the co-founder and CEO of Clue, the world’s fastest growing period tracking and fertility application.

Ida Tin is the co-founder and CEO of Clue, a digital female health company based in Berlin, Germany whose Clue app is acclaimed as the most streamlined, user-friendly menstrual cycle tracking app available. Born in Copenhagen, Ida graduated from Denmark’s prestigious creative business school, KaosPilots. A lifelong entrepreneur, she previously led motorcycle tours around the world and published a book about her experience, “Direktøs” which became a Danish bestseller.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

• Working in several different fields fosters unexpected skills that become useful in other occupations and ventures.
• Clue was made because nobody had come up with a modern and data-driven innovation to help women manage their reproductive health.
• Don’t let your age be an obstacle to your plans. Every age has unique strengths that can be utilized immediately.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:41 – Ida joins the show
• 01:41 – Clue doesn’t generate revenue right now, the company is focused on growth.
• 02:24 – Clue’s raised about 10 million from Union Square Ventures and other investors.
• 03:09 – Before working on Clue, Ida had a jewelry startup in London and also ran a motorcycle touring company.
• 03:45 – Despite working in seemingly unrelated fields, Ida’s found that her eclectic experiences help her with current ventures.
• 04:42 – Clue was made because nobody had come up with a modern and data-driven innovation to help women manage their reproductive health.
• 05:48 – The company was founded by five people – they were funded 50K euros by investors in the beginning.
• 08:59 – Clue is approaching 3 million active users (using the app at least once a month).
• 11:20 – Luckily since Clue has several investors, they’re able to put off creating a revenue channel, while growing their user base.
• 12:24 – Clue currently has 24 employees.
• 13:42 – Famous Five

Resources Mentioned:

• Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
• Clue – Ida’s period tracking and fertility app.
• @idatin – Ida’s twitter.
• LinkedIn – Ida’s LinkedIn.
• CrunchBase – Ida’s CrunchBase
• Hard Things About Hard Things – Book Ida stands by
• Slack – Online tool Ida likes
• Pocket – another online tool
• Trello – Another online tool

Famous 5

• Favorite Book?— Hard Things About Hard Things by Ben Horowitz
• What CEO do you follow?— Vanessa Lee Bush
• What is your favorite online tool?— Slack, Pocket, Trello
• Do you get 8 hours of sleep?— More or less
• If you could let your 20 year old self know one thing, what would it be?— Each age has their unique strengths, go full force with your creative energy regardless of how old you are.

Credits

• Show Notes provided by Mallard Creatives

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 167 Eran Eyal, the CEO and founder at Springleap, a marketplace of 180K advertising agency experts. Listen as Nathan and Eran talk about the latter’s extensive experiences as an entrepreneur and the valuation of SAAS businesses.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. The valuation of a SAAS model business may not necessarily be only evaluated on a multiplier. There are a variety of factors that can influence its value.
2. It can be prudent to start small as an inexperienced entrepreneur – E-Squared, Eran’s clothing and coffee based retail business was a labor of love and learning.
3. By building and integrating a successful marketplace into his crowdsourcing drag-and-drop business, Eran was able to increase its value.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show.
• 01:34 – Eran joins the show.
• 02:20 – Eran describes his time with E-Squared, an apparel and coffee based retail business.
• 03:51 – E-Squared started in 2006 and was sold in 2008.
• 04:34 – The business had two locations and didn’t produce a massive exit. 3-4X in topline revenue.
• 05:31 – Eran describes his second business which relied on crowdsourcing.
• 09:00 – Initially the drag-and-drop crowdsourcing software wasn’t SAAS based. But it quickly switched because clients preferred paying a SAAS model.
• 10:11 – At its peak, the crowdsourcing business had about 37 large customers and several small ones.
• 10:36 – The highest MR (marginal revenue) for the crowdsourcing business was about 250K a month.
• 11:45 – One of Eran’s strengths is building a successful marketplace, a skill that helped him strengthen his drag-and-drop crowdsourcing business.
• 12:29 – Nathan and Eran discuss tying the valuation of a SAAS business to annual recurring revenue.
• 13:37 – Eran gives an example of why a MRR SAAS based business shouldn’t be valuated with only a multiplier.
• 14:35 – 7X to 10X is a good multiplier on ARR (annual recurring revenue) for a SAAS based business being sold, but it hinges on a variety of factors.
• 15:43 – While Nathan believes that anything other than the multiplier is only speculation, Eran believes that the speculation affects valuation significantly.
• 16:01 – Eran explains/defends his stance on speculation’s impact on valuation.
• 18:05 – Eran will be back on the show to talk more about Springleap. No Famous Five for this episode.

Resources Mentioned:

• Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
• Edgar – A tool Nathan uses to add pieces of content to a library and automate content distribution on media platforms.
• Springleap – Eran’s business
• @EranEyal – Eran’s twitter
• Clarity – Eran’s Clarity
• eran@springleap.com – Eran’s email
• LinkedIn – Frank’s LinkedIn
• Crunchbase – Springleap, Eran’s current business

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 137 Russell Brunson joins Nathan.

Russell Brunson is a trail blazer in the world of internet marketing, becoming most famous for his sophisticated use of split testing. Russell started his first business while studying at University, selling over a million dollars’ worth of his own products and services from his own basement by the time he graduated. Since then, he has started and built diverse businesses including software company ClickFunnels and coaching company DotComSecrets.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

3 Key Points:

1. You can create an astoundingly profitable consulting business by providing a bridge between software and the concept behind the software
2. When you go the VC route, your board members become your customers and the REAL customers are the ones who lose out.
3. If the goose is laying the golden egg—don’t tinker.

Episode Notes: 

• 01:00 – Nathan’s introduction to today’s show
• 01:35 – Russell joins the show
• 01:46 – Russell talks about what he was selling in college—POTATO GUNS
• 02:15 – Russell is 35 years old
• 02:35 – Dot Com Secrets is Russell’s coaching company—ClickFunnelsis the result
• 03:39 – Dot Com Secrets is also a book now
• 04:04 – The company (DCS not CF) will do between $6-7 million by the end of the year
• 04:20 – Most ClickFunnels members ultimately become consulting clients in one way or another
• 04:55 – Bridging the gap between the software and the concept
• 06:13 – The call-to-action in Russell’s book
• 07:20 – 18% of ClickFunnel customers pay $300 a month—everyone else pays $100
• 08:08 – Defying the venture capital route
• 09:13 – Defining the ultimate goal with ClickFunnels
• 11:16 – Ironing out the equity split
• 11:29 – Russell sank over $1,000,000 to get Click Funnels off the ground
• 13:10 – It’s not always about what your partner’s bring—it’s about how much you respect them
• 14:20 – Customer acquisition cost
• 15:05 – 80% of new clients are organic, 20% are from affiliates
• 18:30 – Click Funnels list is ½ million people
• 18:45 – Famous Five

Related: Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.

Famous 5

• Favorite Book?—Rework
• What CEO do you follow?— None
• What is your favorite online tool?—Tomorrow.do
• Do you get 8 hours of sleep?— No
• If you could let your 20 year old self know one thing, what would it be?—Understand the power of working for people for FREE

Resources Mentioned:

• Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
• ClickFunnels – Russell’s newest company
• Dot Com Secrets – Russell’s consulting company
• Dot Com Secrets – Russell’s book
• Rework – Russell’s favorite business book
• Tomorrow.do – THE digital tool Russell could not live without
• Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe athttp://NathanLatka.com/TheTop

Ep 129 Tim Draper of DFJ Venture (Timothy Draper) joins Nathan.

Tim Draper was a founding partner of Draper Associates and DFJ. He has raised ten core funds totaling more than $10 BILLION, hired and led a team of partners, invested in hundreds of early­stage private companies, including Baidu, Tesla, Hotmail, Skype, Parametric Technology, Digidesign, TwitchTV, Theranos and Overture. He has extended his reach through the building of the Draper Venture Network with 14 funds covering 30 cities around the world, through the creation of Draper University, a school and ecosystem dedicated to preparing entrepreneurs, and through building a high-profile brand to generate deal flow.

3 Key Points:

1.        Entrepreneurs need to be comfortable with changing rules  
2.        California is falling behind in business, education. Division of the state would improve results.
3.        Viral marketing is a good thing.

Episode Notes: 

•          00:58 – Nathan’s introduction to today’s show
•          01:43 – Skype investment – Tim was in the first Skype video call, his username is ‘Tim’
•          02:52 – Skype investment less than $10 million. Sold for $4 billion to ebay  
•          04:08 – Size of funds usually around $400 million. Network is in 36 cities around the world
•          06:10 – ABC reality show Startup U  
•          07:25 – Changing volleyball rules on Startup U / encouraging freedom at Draper University
•          10:18 – Invested in Tesla early prior to Elon Musk’s involvement
•          10:59 – Tim’s different processes for finding new investment opportunities
•          12:10 – Elon was an investor in Tesla prior to taking control
•          13:19 – Tim’s ties
•          13:43 – Six California’s – the rationale
•          16:50 – Doesn’t believe he would be a good political candidate
•          17:13 – ‘Get your free email at Hotmail’ – first viral marketing  
•          19:37 – The Famous Five

Resources Mentioned:

•          Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects.
•          Draper Associates
•          DFJ
•          Startup U  
•          Draper University
•          Draper Venture Network

Famous 5

•          Favorite Book?— The Startup Game by William Draper
•          What CEO do you follow? — All of them. Elon Musk, Robin Li (Baidu), Elizabeth Holmes (Theranos).
•          Do you get 8 hours of sleep? — No
•          If you could let your 20-year-old self know one thing, what would it be? – Stick to your intuition.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 178 Zach Smith, the cofounder and CEO of Funded Today, the world’s leading crowdfunding agency. Listen as Nathan and Zach talk about how to grow a list and what makes a crowdfunding project successful.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. In order to back campaigns that will a nearly guarantee a return, Funded Today utilizes its massive email list to gauge interest and calculate projections for project candidates.
2. Ubiquitous products that are used widely with an interesting backing story are qualities of a project that would perform well in crowdsourcing.
3. Social media customer acquisition channels are invaluable for growing a list. Zach believes that Instagram in particular is the next big thing.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:24 – Zach joins the show.
• 02:43 – Funded Today built a big list months in advance before launch.
• 03:31 – RooSport 2, attachable magnetic running wallet.
• 04:41 – Funded Today built its list for about 10 to 65 cents a click. With about a 30% opt-in rate.
• 05:33 – Zach’s favorite customer acquisition channels are Facebook, Instagram, and Pinterest.
• 06:36 – RooSport 2 spent about 10-15K to build their list through various means. They raised 50K for the product in the first ten days of launch.
• 08:22 – Funded Today makes money by taking a percentage of all the money raised.
• 11:49 – They take about 35% of total sales as commission.
• 13:21 – In order to know which campaigns to back safely, the Funded Today runs a testing period during which they find statistical significance from their list and project growth.
• 14:09 – Another advantage of using Funded Today’s services is they’re well connected in the crowdsourcing industry.
• 14:29 – Funded Today has 31 employees and a list of over one million emails.
• 14:57 – The business made about 8 million in 2015, aiming for 16 million in 2016.
• 15:32 – Zach’s ideal client is someone who understands the factors that go into running a successful crowdsourcing campaign.
• 15:54 – Some factors for a successful campaign are: ubiquity, techie-cool, story-exciting.
• 17:10 – Genuine stories behind crowdsourcing campaigns seem to have greater success.
• 20:34 – Famous Five

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar:

• Funded Today – Zach’s business
• @tweetzachsmith – Zach’s Twitter
• Google Drive and Skype – Zach’s favorite online tools
• David and Goliath by Malcom Gladwell – Zach’s favorite business books
• Elon Musk – CEO Zach follows

 Bio
Zach Smith is the cofounder and CEO of Funded Today, the world’s leading crowdfunding agency. The business has raised over 40 million dollars and counting for over 300 campaigns for Kickstarter and Indiegogo.

Famous 5

• Favorite Book?- David and Goliath by Malcom Gladwell
• What CEO do you follow?— Elon Musk
• What is your favorite online tool?— Google Drive and Skype
• Do you get 8 hours of sleep?— Yes
• If you could let your 20 year old self know one thing, what would it be?— You can learn much on your own, find a mentor and try to learn as much as possible from them.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 179 Aaron Fifield, the host of the podcast Chat with Traders. Listen as Nathan and Aaron talk about trading and what makes a podcast attractive to listeners.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

Bio
Aaron Fifield is the host of Chat with Traders a podcast focusing on weekly interviews with profitable traders. He also runs his own graphics and web design company.

3 Key Points:

1. Before monetizing a product or service, often times it’s beneficial to grow your list and become better known.
2. Qualities that attract listeners to a podcast are the inclusion of well-known guests, consistency, and being active on social media platforms.
3. If you want to be something, spend your time around people who already are. To be an engineer, spend time with engineers.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:22 – Aaron joins the show.
• 02:05 – Aaron made his first thousand dollars when he started his graphics and web design company.
• 03:32 – Chat with Traders began with Aaron’s desire to spend more time with traders.
• 05:30 – Movies make trading look more glamorous than it really is.
• 06:35 – Aaron’s main revenue stream comes from his podcast Chat with Traders which hasn’t been monetized - only publicized.
• 07:20 – Chat with Traders started about a year ago and releases once a week. They reached about 90K downloads in a recent month and have about 627K cumulative downloads.
• 07:57 – Featuring prolific or famous guests attract listeners to the podcast, but convincing them to come on air requires perseverance.
• 08:26 – Being active on a couple social media platforms and being consistent with publishing schedule are also important to getting listeners.
• 10:08 – Aaron gives an example pitch to direct listeners to his podcast.
• 10:33 – Chat with Traders has 5,800 subscribers, Aaron’s focus is growing the list through 2016.
• 10:58 – Aaron makes some revenue from graphics and web design. He makes a couple hundred bucks from his podcast per month.
• 13:31 – Famous Five

Famous 5

• Favorite Book?- Rich Dad Poor Dad and The 48 Laws of Power
• What CEO do you follow?— com
• What is your favorite online tool?— Trello and Slack
• Do you get 8 hours of sleep?— No, but he keeps in mind that ‘the morning starts the night before.’
• If you could let your 20 year old self know one thing, what would it be?— Start trading early. Don’t start a purely service based business. Get into the habit of outsourcing more.

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
• @chatwithtraders – Aaron’s Twitter
• LinkedIn – Aaron Fifield
• Chat With Traders – Aaron’s podcast
• Trello and Slack – Aaron’s favorite online tools
• com – Website Aaron keeps up with.
• Rich Dad Poor Dad and The 48 Laws of Power – Aaron’s favorite business books

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 177, Nathan talks more about selling his business Heyo and brings on Jim Risner of Votigo to talk about what makes Heyo desirable. Listen as Nathan comes to a decision regarding a dream he’s had since college – selling a business before the age of 30.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. Offers to buy a business may be a ploy to gain information by competitors. Often it’s prudent to hold off on any announcements before seeing a contract.
2. LOI’s aren’t created equally. Some of them are offers of pure cash while others include other things like stock in a publicly traded company.
3. Even after a signed LOI, many deals fall through. Due diligence is required for the actual exchange of money for a company.

Time Stamped Show Notes:

• 01:00 – If you haven’t caught up already, one of Nathan’s biggest competitors has offered to buy Heyo.
• 01:26 – One concern is that the offer may not be serious, only a ploy for information.
• 01:51 – Ken Armijo calls in to offer advice: before taking the buyers seriously, wait until they produce a contract.
• 03:02 – Nathan plans to obtain LOI’s (Letter of Intent) from companies that might be interested in buying Heyo and leveraging competition to raise its price.
• 03:17 – Another Top Tribe listener weighs in on what Nathan should do with the company.
• 04:36 – Nathan called CEO’s to talk about Heyo’s desirability so he could better understand its selling points.
• 05:06 – Nathan talks with Jim Risner of Votigo, one of Heyo’s main competitors in the SMB space (Small Business Space) about obtaining a LOI (Letter of Intent).
• 05:51 – With one LOI in hand from Jim, Nathan began emailing other CEO’s to gauge other interest in Heyo. He obtained four LOI’s from interested companies.
• 06:30 – The LOI’s weren’t created equally – some of them are pure cash and others include stock in a publicly traded company.
• 07:27 – Jim Risner talks about Votigo and why they would want to acquire Heyo.
• 09:10 – Votigo’s been thinking about entering Heyo’s space for a while, expanding into the SMB market. Buying the company would be a big head start into the space.
• 10:21 – Bethany London calls in to express her thoughts that selling Heyo, a long-time dream of Nathan’s, might not be all that it’s cracked up to be.
• 11:34 – One of Nathan’s friends from Virginia Tech’s Pamplin School of Business offers his thoughts that Nathan may have outgrown Heyo.
• 13:58 – Nathan signed the LOI - he’s selling Heyo.
• 14:22 – Many deals fall through even after a signed LOI.
• 15:21 – Tune in next Monday to find out what happens. And also, call in to express your thoughts @ com/talk

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe athttp://NathanLatka.com/TheTop

Ep 176 Jeff Goldenberg, the head of growth at Borrowell a leading Canadian online marketplace lender. Listen as Nathan and Jeff talk about the concept of Engineering as Marketing and the trickiness of growing a loan related business.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. Engineering as Marketing is a concept in which a service or product is provided for free and in turn is used as a lead generator.
2. Borrowell keeps the loans it processes off its books as it’s only a marketplace for buying and selling loans – not processing the loans themselves.
3. Like in the case of Borrowell, growing a business is never straightforward – Burrowell has to examine all its loans carefully so they don’t pay the price.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:40 – Jeff joins the show.
• 01:50 – Borrowell is a marketplace lender. They offer online loans to high credit Canadians.
• 03:37 – Customer acquisition cost is Burrowell’s key metric when measuring their progress.
• 04:42 – Borrowell isn’t bootstrapped – they’ve raised 5.4 million by the end of last year.
• 05:31 – Jeff talks about loan capital and equity in Borrowell.
• 06:22 – Borrowell is only a marketplace in which people buy and sell loans. Investors such as banks provide loan capital.
• 08:46 – Growth is tricky because Borrowell doesn’t want to process unreliable loans quickly that might sink them in the future.
• 09:36 – Jeff is available on Twitter: @jeff_goldenberg.
• 10:05 – Borrowell is closing in on half a billion loan applications in Canada.
• 11:04 – Jeff’s favorite growth tool is known as Engineering as Marketing. Which is when a service or product is made free and used as a lead generator. (Dropbox, Hubspot)
• 13:00 – Borrowell takes a percentage of each loan between 1-5%.
• 14:51 – They are raising below 20 million in a Series A.
• 16:53 – Famous Five

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar:

• Growth Hacker’s Guide to The Galaxy – Growth hacks for the Digital Marketer
• @jeff_goldenberg – Jeff’s Twitter
• LinkedIn – Jeff’s LinkedIn
• Zapier – Jeff’s favorite online tool
• Traction and Choose Yourself – Jeff’s favorite business books
• Elon Musk – CEO Jeff follows 

Bio
Jeff Goldenberg is the Head of Growth at Borrowell, a leading Canadian online marketplace lender.  He is a sought after expert and speaker in the areas of digital marketing, growth hacking and business development for innovative, high-growth companies. He is an Entrepreneur-in-Residence at MaRS Discovery District as well as a mentor at the TechStars/Startup Next accelerator.

Famous 5

• Favorite Book?- Traction and Choose Yourself
• What CEO do you follow?— Elon Musk
• What is your favorite online tool?— Zapier
• Do you get 8 hours of sleep?— Yes
• If you could let your 20 year old self know one thing, what would it be?— You don’t have to jump on a concept with two feet – you can test the waters first.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 175 Allon Bloch, the CEO of Vroom, the largest online car retailer in the U.S. Listen as Nathan and Allon talk about how Vroom grew to an almost billion dollar business in a span of only three years.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. Vroom acquired a business (Tiger Direct Auto) that had a lot of technological and software related innovations in the field that allowed them to be even more efficient.
2. Being an entrepreneur is an exciting challenge – one has to be able to think on their feet, make important decisions, and surround oneself with forward thinking peers.
3. Vroom’s model relies on flipping low-mileage used cars for a fast profit – in order to do so they needed to hire professionals who knew cars very well.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:37 – Allon joins the show.
• 01:46 – Vroom made about 900 million in revenue in 2015.
• 02:01 – Vroom is an online car retailer. They sell, buy, and appraise cars in a haggle-free environment.
• 04:06 – In December, Vroom sold about 5K vehicles. Often they sell low-mileage, well-kept vehicles, which brings their average price point to 30K per automobile. (150,000,000$ total)
• 05:11 – Allon talks about the acquisition of Texas Auto Direct by Vroom which allowed the company to more effectively refurbish cars at the top level.
• 07:31 – Vroom was founded only 3 years ago. It has about 500 employees.
• 08:50 – Allon attributes Vroom’s success to being able to hire people who understand cars very well so they can be fixed and turned quickly.
• 09:26 – They also grew by acquiring a company that’d been in the same field since 2003.
• 10:30 – Allon wanted to get into Wix as an investor – it went public about 7 years after being founded. He left the board before the company went public.
• 12:11 – Being an entrepreneur is challenging as one has to be able to think on their feet, make decisions, and surround oneself with forward-thinking peers.
• 13:42 – Vroom relied on its high volume model in order to be a viable business like Amazon or Walmart.
• 14:27 – Allon talks about equity and relying on your board.
• 15:30 – Allon invested his own personal money to build Vroom’s capital when it first started.
• 18:21 – Famous Five

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar:

• Vroom – Allon’s business
• @allonbloch – Allon’s Twitter
• CrunchBase – Allon’s CrunchBase
• LinkedIn – Allon’s LinkedIn
• Spotify – Allon’s favorite online tool
• Graham and Dodd Investing – Allon’s favorite business book
• Mark Zuckerberg – CEO Allon follows

Bio
Allon Bloch is CEO of Vroom, the largest online car retailer in the U.S. He previously served as Co-CEO of Wix, the world’s leading website publishing platform, and CEO of mySupermarket, a digital platform that empowers consumers to find the best prices for their groceries. Allon is also a former venture capitalist, serving as a Venture Partner with Greylock's Europe/Israel fund and a General Partner at JVP. He holds an M.B.A. from Columbia Business School and is based in New York. 

Famous 5

• Favorite Book?— Graham and Dodd Investing
• What CEO do you follow?— Mark Zuckerberg
• What is your favorite online tool?— Spotify
• Do you get 8 hours of sleep?— No
• If you could let your 20 year old self know one thing, what would it be?— .Be more daring early on. Get into the entrepreneurial game earlier.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 174 Joseph Michael, a top-notch Scrivener coach who helps people become world class writers. Listen as Nathan and Joseph talk about how they keep up with lists and the market’s demand for learning how to use a particular piece of software.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. One can build a product and then use it to gain targeted subscribers which allows one to more effectively find joint ventures.
2. Often times the service that teaches how to use a particular software has the same or greater demand than the software itself.
3. One can grow their list by doing webinars in joint ventures and increasing demand for their services.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:57 – Joseph joins the show.
• 02:28 – Scrivener is a super powered version of Microsoft Word.
• 03:39 – Joseph teaches his clients through an Evernote course – the software itself is 45$. Joseph’s highest tier of teaching how to use software is about 290$.
• 04:12 – In 2015, Joseph’s services have raked in 500K in sales. (42K a month)
• 05:17 – Traffic is directed to Joseph’s service through JV partners.
• 05:53 – Joseph describes his first JV partner and webinar that helped him convert to customers.
• 06:55 – Joseph’s webinars are teaching based – he walks watchers through a process in using Scrivener. His conversion rates are very good in his field.
• 08:31 – For letting him use their list, JV partners split the profits with Joseph 50/50. JV partners are usually strapped for time and need expertise on software like Scrivener.
• 09:43 – Joseph hired a researcher to compile a list of 200 possible names of interested influencers who’d be interested in a Scrivener teaching service in the writer community.
• 11:50 – Learn Scrivener Fast is hoping to double revenue for 2016. The demand for the service remains high and Joseph’s current list has 60K emails.
• 12:15 – One can build a product and then use the product to gain targeted subscribers which lets one partner more efficiently with other JV’s.
• 12:42 – Nathan plans on asking for Scrivener’s revenue on a future episode to compare to Joseph’s. He’s willing to bet the teaching service makes more than the software itself.
• 14:12 – Customers who buy Joseph’s services don’t necessarily own Scrivener, but it’s usually a big selling point that the software can be confusing to use.
• 15:00 – Scrivener is behind Learn Scrivener Fast, but they haven’t done a JV together.
• 15:42 – The CEO of Scrivener is scheduled to be on The Top on February 18th – Nathan is thinking about trying to buy the company.
• 16:55 – Famous Five

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar:
• @scrivenercoach – Joseph’s twitter
• Joseph Michael – Joseph Michael’s personal site.
• Nathan Latka – CEO Joseph follows
• ScreenFloat – Joseph’s favorite online tool
• The 80/20 Principle – Joseph’s favorite business book– Game Matthew plays

Bio

Joseph Michael is a top-notch Scrivener coach who helps people become world-class writers by mastering Scrivener. His online course, Learn Scrivener Fast, has helped even best-selling authors and full-time writers like Michael Hyatt and Joanna Penn create their best work. The course reveals Scrivener's untapped powers and hidden benefits, which is why writers like to say that he's their secret weapon. 

Famous 5

• Favorite Book?— The 80/20 Principle by Richard Koch
• What CEO do you follow?— Nathan Latka
• What is your favorite online tool?— ScreenFloat
• Do you get 8 hours of sleep?— No
• If you could let your 20 year old self know one thing, what would it be?— Spend 80% of your time on 20% of your gifts. Find the things in which you’re the most effective.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 173 Jason Coleman, founder and lead developer of Paid Memberships Pro. Listen as Nathan and Jason talk about his e-commerce membership plug-in and the numbers for his business.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. Despite expecting to rake in 360K+ in 2016, Jason’s business doesn’t rely on paid acquisition or a sizeable number of employees. Paid Memberships Pro is quite independent.
2. Because of the type of service they provide, Paid Memberships Pro has a hard-to-measure churn rate. (Churn is dependent of the type of service or product being sold.)
3. Without many employees or expenses to run his business, Jason and his wife bring in almost all of the revenue from the business as profit.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:32 – Jason joins the show.
• 02:09 – Paid Memberships Pro is an e-commerce membership plug-in for WordPress.
• 02:31 – Jason’s business has about 3-5K paying customers.
• 03:15 – The membership for the service is 200$ a year for premium service. They project about 360K+ in revenue for 2016.
• 04:25 – Because of the kind of service that Paid Membership Pro provides, churn rate is difficult to measure.
• 06:08 – The business has a few contractors but not many employees.
• 06:54 – About 40K sites use the service and 4K are paying customers.
• 08:05 – Jason doesn’t do paid acquisition – the business’s biggest expense is the developers working on the service.
• 08:26 – They make about 10-20K a month. Jason and his wife take in about 15K a month from it.
• 09:12 – Paid Membership Pros’ competitors include Restrict Content Pro and Easy Digital Downloads.
• 10:27 – Jason beatboxes.
• 11:32 – Famous Five

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar
• Paid Memberships Pro – Jason’s WordPress business
• Biography – Jason’s personal description on his website
• The Singularity is Near – Jason’s favorite business book
• Slack – Jason’s favorite online tool
• Bryan Johnson – CEO Jason follows

Bio

Jason Coleman is the founder and lead developer of Paid Memberships Pro. The membership plug-in for WordPress that over 40,000 entrepreneurs and organizations use to get paid.

Famous 5

• Favorite Book?— The Singularity is Near – by Ray Kurzweil
• What CEO do you follow?— Bryan Johnson
• What is your favorite online tool?— Slack
• Do you get 8 hours of sleep?— Sometimes.
• If you could let your 20 year old self know one thing, what would it be?—Focus on one thing at a time and fail fast.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 172 Matthew Bellows, the founder and CEO of Yesware which serves more than 750,000 salespeople. Listen as Nathan and Matthew talk about the field of software sales effectiveness and when to hire a salesperson.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. To be able to hire engineers to work on the projects they wanted, Yesware had to raise millions in capital instead of being bootstrapped.
2. Sales effectiveness is a field in which companies offer the service of using software to market more effectively.
3. Business is sometimes stereotyped as dry and boring. Matthew found that it could be creative and fun in contrary to his belief at 20.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 02:03 – Matthew joins the show.
• 03:18 – Matthew just raised a total of 33 million in capital for his company.
• 03:40 – They needed to go the venture capital route for Yesware in order to hire the engineers they wanted.
• 03:57 – The company has 80 employees. Of which 30 are developers. About 25 people in the sales department.
• 06:04 – Yesware has about 750K registered users. They are well above 10 million in annual topline revenue.
• 07:02 – Yesware’s target customer is a company with 1K-2K employees and 200-300 salespeople.
• 08:51 – The business’s average deal size is 500$ per month.
• 10:08 – Hiring a salesperson depends widely on the product being sold.
• 13:05 – Matthew generally wants customers to install Yesware because they try to provide value as fast and much as possible.
• 15:27 – Matthew gives some advice on usage data .
• 16:15 – Yesware is in the field of sales effectiveness or sales consideration. Their competitors are InsideSales or ClearSlide.
• 17:24 – Matthew would like to end the year with a 30 million dollar run rate.
• 18:37 – Famous Five

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar:
• Yesware – Matthew’s business.
• LinkedIn – Matthew’s LinkedIn
• Reed Hastings – CEO Matthew follows
• The Alliance – Matthew’s favorite business book
• Hearthstone – Game Matthew plays
• NY Times – Article featuring Matthew Bellows

Bio

Matthew Bellows is Founder and CEO of Yesware. Yesware serves more than 750,000 salespeople at companies like Acquia, Adroll, Groupon, Salesforce, Twilio, Yelp and Zendesk. 

Prior to Yesware, Matthew was the Vice President of Sales at Vivox. Before that, he served as General Manager at Floodgate (acquired by Zynga), as Founder/CEO of WGR Media (acquired by CNET Networks), and as VP Sales and Marketing of Interstep (acquired by Flycast/CMGI).

Matthew earned his B.A from Naropa University and his M.B.A. magna cum laude from The Olin School for Business at Babson College.

Famous 5

• Favorite Book?— The Alliance by Reed Hoffman
• What CEO do you follow?— Reed Hastings
• What is your favorite online tool?— Not a tool, but Hearthstone
• Do you get 8 hours of sleep?— No
• If you could let your 20 year old self know one thing, what would it be?—Business is a lot more fun and creative than you think it is.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 171 Nathan breaks some big news regarding his business Heyo – he got an offer to sell it. Listen as Nathan discusses with his team the process and ramifications of selling their business.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. Transparency has the advantage of keeping everyone on Heyo’s team informed and learning. The downside is that they may feel anxious about what the future holds.
2. A big part of selling a business is considering its future profitability and potential.
3. When selling a business, it’s important to be sensitive to the feelings of the people who are invested in it. (Employees, investors, customers, etc.)

Time Stamped Show Notes:

• 00:00 – Nathan talks about when he first started his business with his mom.
• 02:02 – Early on building Heyo, Nathan resolved to be transparent about how offers were negotiated so that everyone on the team could learn from it.
• 04:28 – Nathan’s team got an offer to sell their five year old business Heyo by their competitor.
• 05:56 – In line with the founding philosophy, Nathan’s decided to be fully transparent about the process to his Heyo team.
• 07:22 – Chris Rieger, the head of operations at Heyo expresses his thoughts.
• 08:04 – Heyo has sentimental value to the team and still possesses long-term value in its future opportunities.
• 09:20 – Nathan’s concern with transparency is losing talented employees due to the potential acquisition.
• 10:10 – Nathan is also concerned that the business might become too comfortable and miss out on bigger opportunities.
• 10:30 – A big part of deciding whether to sell Heyo is its future potential.
• 11:18 – Nathan doesn’t like the offer – he plans to reach out to other potential buyers get LOI’s (letters of intent) to leverage Heyo’s value.
• 13:37 – Christina, Heyo’s head of branch strategy joins the show.
• 16:01 – Nathan thinks that Heyo’s brand wouldn’t be shut down if acquired by their competitor, only reused.
• 18:01 – Nathan and Christina have faith in their team to find a new project if Heyo were acquired.
• 19:01 – Christina thinks that as long as they properly manage the communication to their customer base, the transition will be smooth for users.
• 21:48 – There are numerous people tied to the business – Nathan sees his business partners as life-long, not business long.
• 22:19 – The investors in Heyo is an important factor to consider in the acquisition decision.
• 22:44 – What do you guys think - should Nathan sell Heyo?

Sponsor:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe athttp://NathanLatka.com/TheTop

Ep 170 Landon Ray, the founder and CEO of Ontraport, an award winning web-based sales, marketing, and business automation software platform. Listen as Nathan and Landon talk about how the latter went from selling flowers, to Wall Street, to running his own wildly successful business.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. Ontraport stays true to its mission by lowering the cost of their services after they became well established to aid small business owners.
2. Landon pivoted his old assets in the SEO business to create Ontraport – he also used some of his personal savings to keep the business going before it blew up.
3. It’s hard to pull yourself out of career mode once you’ve settled into it. Whenever possible, it’s beneficial to expand your horizons by traveling.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 02:05 – Landon joins the show.
• 03:25 – When he was 25, Landon wanted to find something meaningful to do and was attracted to the technological renaissance in Silicon Valley at the time.
• 03:20 – The main reason businesses in the info-marketing space don’t go into software is that the development side can be intimidating.
• 04:22 – Landon bought and sold stock for himself on Wall Street – he stopped after 2001.
• 05:30 – Being in the SEO business was a bad move because Google would eventually take away all the search results.
• 07:19 – Before Ontraport gained traction, hundreds of thousands of dollars went into the company from Landon’s own pocket. He didn’t take a salary either because he had savings.
• 08:04 – The business has about 10K clients and made about 500K four years in a row.
• 10:36 – Ontraport’s mission is to remove the burden of technology for entrepreneurs so they can focus on building the business they love.
• 11:21 – Ontraport’s services have gotten cheaper because they can afford to do it.
• 12:07 – The average customer pays 400$ a month, but the current value is now offset by a free service the company offers.
• 13:09 – Ontraport has about 6K customers paying about 200-300$ and 100 employees.
• 13:50 – Between 14-20 million dollars in annual returning revenue.
• 16:40 – If Oracle offered to buy Ontraport for 100 million, Landon would decline. Though the money would guarantee stability, the business is in a very favorable position right now.
• 18:17 – Landon would consider 50 million for a portion of Ontraport.
• 19:00 – Famous Five

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar: 

• Ontraport – Landon’s business.
• LinkedIn – Landon’s LinkedIn
• The Obstacle Is the Way – Landon’s favorite book.
• Gary Vaynerchuk – CEO Landon follows
• Google Keep – Landon’s favorite online tool

Famous 5

• Favorite Book?— The Obstacle Is the way by Ryan Holiday
• What CEO do you follow?— Gary Vaynerchuk
• What is your favorite online tool?— Google Keep
• Do you get 8 hours of sleep?— Yes
• If you could let your 20 year old self know one thing, what would it be?—Once you get into career mode, it’s hard to pull yourself out of it. Remember to travel and expand your horizons.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 169 Laura Roeder, the creator of the social media scheduling software Edgar.  Listen as Nathan and Laura talk about the importance of online marketing and getting connected to influencers in a particular market.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. Software developers need the services of online marketing experts as much as marketers need the services of software developers.
2. It’s important for new businesses to get connected with influencers in their specific market. This can be achieved through social media among other means.
3. Edgar is a social media scheduling tool that automatically publishes content from libraries at set times in the day to maximize audience interaction.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:32 – Laura joins the show.
• 02:19 – Edgar is an automated way to showcase a library of content on social media sites.
• 03:20 – The main reason businesses in the info-marketing space don’t go into software is that the development side can be intimidating.
• 04:25 – Laura is married to a Ruby on Rails developer so she got lucky being able to make Edgar. However, those with online marketing expertise have much to offer in a partnership with a software developer.
• 05:22 – Developers need marketers in the same way marketers need developers.
• 07:10 – Before Edgar, Laura had already built a list, but she also went around getting connected to influencers in the market. Twitter was useful for this particular reason.
• 08:25 – Edgar was launched in the middle of 2014 and her list was about 80K from her previous business.
• 09:11 – If you want to learn how to build a list, go listen to episode 35 of The Top.
• 09:21 – Edgar was intentionally priced higher than its competitors for two reasons
  • It was bootstrapped and couldn’t support loads of customers using the service for free.
  • They wanted to differentiate that Edgar was a business tool, not just a social media tool.
• 11:24 – The business currently has just under 4K customers, making a topline revenue of about 180K a month. Most customers pay about 49$ a month.
• 11:58 – Edgar spends money on content marketing and paid acquisition (mostly Facebook ads.) They spend about 30K a month on Facebook ads.
• 12:40 – Edgar’s retention rate is about 95% month to month.
• 13:26 – Laura talks about why a bootstrap company has to be careful calculating lifetime values.
• 15:06 – Edgar’s biggest concern is helping customers utilize its services in an easy-to-use manner.
• 16:42 – Using Edgar for the past 6 months, Nathan’s gotten 3,286 clicks from Twitter updates that were published through Edgar.
• 19:00 – Famous Five

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar

• LKR Social Media – Laura’s personal website
• @lkr – Laura’s Twitter
• Scaling Up – Laura’s favorite business book
• Slack – Laura’s favorite online tool

Famous 5

• Favorite Book?— Scaling Up by Verne Harnish
• What CEO do you follow?— Laura likes chatting to business owners and entrepreneurs.
• What is your favorite online tool?— Slack
• Do you get 8 hours of sleep?— Yes
• If you could let your 20 year old self know one thing, what would it be?—Even the most successful business owners are human – you can do what they do. 

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

Ep 168 Scott Hutchison, a serial entrepreneur who helped build an e-commerce jewelry brand to 15 million in sales in just three years.  Listen as Nathan and Scott talk about the pros and cons of e-commerce and Ashley Bridget’s immense growth. 

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

1. If you’re thinking about advertising through Instagram, keep in mind that accounts that list an email address in or below their bio are likely willing to do business.
2. Ashley Bridget ran an immensely successful advertising campaign in which they gave away free bracelets – the average cart value during the campaign was 25$ from other products being purchased alongside the bracelets and the business got about 25K new customers.
3. One of e-commerce’s advantages is not needing many employees. Ashley Bridget later sought professionals to enhance their business and increase the quality of their product.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:24 – Scott joins the show.
• 01:41 – Scott Hutchison helped build Ashley Bridget which sells women’s jewelry almost exclusively on the website.
• 03:45 – In 2013, Ashley Bridget made 1.5 million in revenue, 4.5 million in 2014, and 8.2 million in 2015.
• 04:37 – To generate its first sales, the business advertised on Instagram. Accounts that list an email address below their bio are likely willing to do business.
• 05:16 – The business had a successful campaign starting out giving out free bracelets that got very popular. The shipping fee covered the cost of making the bracelet and so they broke even on the campaign.
• 05:58 – They got about 25K customers in 1.5 months just from the free bracelet promotion.
• 06:43 – When customers got the bracelet for free, they usually added other things to their cart.
• 06:59 – Ashley Bridget advertises with a combination of Google AdWords, Pinterest, Instagram and Facebook.
• 07:09 – The company’s started focusing on retention instead of advertising by increasing product quality.
• 07:54 – 20% of 2015’s revenue went into advertising (roughly 160K.)
• 08:45 – Initially the business relished e-commerce because it didn’t require a lot of employees, but now that they’ve expanded they’re focusing on hiring professionals.
• 09:23 – Scott talks about why the referral system is successful for his business.

10:43 – The business averages about 25K orders per month.

• 11:14 – In 2014, the business bought a warehouse, but it was difficult to manage.
• 12:36 – The business is lucky to have an experienced senior advisor who affords them a good network of Venture capital investors.
• 13:43 – The name Ashley Bridget came from what the founders thought would be an ‘ideal girl.’
• 17:16 – Famous Five

Resources Mentioned:

• Edgar – Nathan uses Edgar instead of other scheduling tools for twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar: 

• Ashley Bridget – Scott’s business
• LinkedIn – Scott’s LinkedIn
• Gary Vaynerchuk – CEO Scott follows
• Evernote – Tool Scott uses
• The 4-Hour Workweek – Scott’s favorite business book

 Famous 5

• Favorite Book?— The 4-Hour Workweek by Tim Ferris
• What CEO do you follow?— Gary Vaynerchuk
• What is your favorite online tool?— Evernote
• Do you get 8 hours of sleep?— Yes
• If you could let your 20 year old self know one thing, what would it be?—To keep doing what he’s doing and to enjoy himself while doing it.

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop