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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Apr 14, 2017

In Episode #629, Nathan interviews Jennifer Reyna. She’s got a lot of energy and more importantly, she studied business creation and development in Mexico. She’s created 3 startups so far, Agri DeliCo which is a socio-company, Brain Fusion which is embedded in software development, and Gaszen or gas management. They’ve raised over $650K in Mexico and have developed their own working product. She’s a mother, lover, sister, and daughter that enjoys her life and lives with zero regrets. She said, after all, there’s only one life and she’s in a constant pursuit of the best version of herself.

Famous Five:

  • Favorite Book? – Lean Startup
  • What CEO do you follow? –  Elon Musk
  • Favorite online tool? — Slack
  • Do you get 8 hours of sleep?— 6
  • If you could let your 20-year old self, know one thing, what would it be? – “That hard work can make everything happen for sure”

 

Time Stamped Show Notes:

  • 01:34 – Nathan introduces Jennifer Reyna to the show
  • 02:22 – Jenny realized that people complain about their gas
    • 02:38 – Jenny created a device that works with stationary tanks
    • 02:48 – Gaszen has an application where the consumer can see his gas consumption, statistics, and choose the best gas supplier
    • 02:59 – Gaszen monetizes through selling information to gas suppliers
    • 03:08 – Gaszen also monetizes from a consumer who wants automation
  • 03:34 – Gaszen isn’t in the market yet and is still finishing its development
    • 03:41 – Gaszen will start selling in April
    • 03:43 – Gaszen already approached gas suppliers and has pre-ordered from them
  • 03:57 – There are already 2 gas suppliers who have bought from Gaszen
  • 04:05 – Gaszen also has real estate clients
    • 04:31 – Gaszen has partnered with 3 real estate firms
    • 04:35 – Gaszen is currently in discussion with 15 more real estate firms in Mexico
  • 04:48 – The firm buys the device for $77
    • 04:59 –The device will go directly to the buyer of the house
  • 05:21 – Gas suppliers get a discounted price for buying the device in bulk
  • 05:48 – Mexico has problems with gas suppliers giving updates
  • 06:08 – Each gas supplier bought 5k units of the device
    • 06:19 – The amount per piece will be $50
  • 06:38 – Having clients before the actual launch of the product is good for Gaszen
  • 06:49 – Gaszen’s first Kickstarter
    • 07:07 – Gaszen raised 80K Mexican peso
    • 07:19 – Gaszen had 111 backers
  • 07:41 – Gaszen is B2B focused
  • 07:48 – Gaszen has raised their first seed round with a total of $350K
    • 08:05 – It was an equity round
  • 08:14 – Gaszen started 2 years ago
  • 08:26 – Gaszen had Angel investors and won the biggest Hackathon in the world
    • 08:47 – Gaszen raised $300k with Angel investors
  • 09:13 – From the gas suppliers, Gaszen charges after the 6-month trial, a monthly fee is charged per device or per device and user
  • 09:32 – Gaszen charges 9 Mexican pesos per automated service
  • 09:59 – Gaszen has no MRR currently
  • 10:23 – The team has 5 people in management and 3 junior engineers
    • 10:43 – The team is based in León Guanajuato, México
  • 11:03 – It costs Gaszen $36 to make the device
    • 11:30 – The whole device is made in Mexico
  • 11:43 – The volume needed per year is 50K units in order to get a better price
  • 12:13 – Gaszen wants to keep manufacturing in Mexico, if possible
  • 13:45 – The Famous Five

 

3 Key Points:

  • Look at the most common problem and create a solution.
  • If you can keep sourcing and manufacturing locally and with a good price, the better.
  • Keep at it—hard work definitely pays off.

 

Resources Mentioned:

  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
  • Klipfolio – Track your business performance across all departments for FREE
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives
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