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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Apr 6, 2017

In Episode #621, Nathan interviews Nevin Shetty. He’s the co-founder and CEO of Blueprint Registry, an innovative wedding registry platform where you can shop for products from a variety of retailers based on the layout of your home. The company has generated over $10M in their first 2 years of operation.

Famous Five:

  • Favorite Book? – Smarter Faster Better
  • What CEO do you follow? – Jeff Bezos
  • Favorite online tool? — SimilarWeb
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “I should’ve learned computer programming”

 

Time Stamped Show Notes:

  • 01:25 – Nathan introduces Nevin to the show
  • 02:00 – Blueprint Registry is a wedding registry platform for newly-engaged couples
  • 02:23 – Blueprint Registry gets commission from the retailers on their platform
  • 02:38 – An example of Blueprint Registry’s partners is Target
  • 02:43 – Nevin explains how their platform works and how it is different from the traditional wedding registry
    • 03:08 – Instead of couples going to different retailers physically, they can just go to Blueprint Registry
    • 03:23 – Blueprint Registry has a unique visual representation of your home
  • 03:45 – Blueprint Registry was conceptualized in January 2015
    • 03:49 – Nevin shares how he came up with the idea
  • 04:04 – Blueprint Registry’s co-founder is a designer
    • 04:13 – Nevin found his co-founder through networking
    • 04:55 – The equity conversation with the co-founder
  • 05:21 – Blueprint Registry was launched in 2014
    • 05:29 – Blueprint Registry did $225K of gross sales
    • 05:44 – Average cart value
  • 05:53 – Blueprint Registry raised $700K with friends and families
  • 05:58 – Blueprint Registry did $4M in sales in 2015
  • 06:04 – Blueprint Registry did $6M in sales in 2016
  • 06:12 Blueprint Registry has had 2000 users
  • 06:19 – Blueprint Registry is originally focused on weddings but now they have people who use them for baby registries, house warming parties, and fundraising
  • 06:40 – Blueprint Registry spends the most on development and marketing
  • 07:25 – Team size
  • 07:46 – Blueprint Registry just closed a million dollar seed round
    • 08:00 – It was an equity round
    • 08:09 – The friend and family round was a convertible note
    • 08:12 – Nevin shares why he decided to have an equity round
    • 08:45 – Blueprint Registry’s value depends on gross and growth
  • 08:55 – 2017 target revenue
  • 09:09 – Blueprint Registry deals with seasonality
  • 09:30 – There’s no monthly subscription
  • 10:20 – Nevin wants to keep Blueprint Registry as accessible as possible
  • 10:35 – Blueprint Registry was founded in New York and they stayed for a year and a half
    • 10:38 – Blueprint Registry is currently based in Seattle
  • 11:15 – Blueprint Registry’s biggest competitors
    • 11:26 – The wedding registry market is a huge market
    • 11:38 – Zola, Myregistry, Honeyfund are some of the newest in the market
  • 11:53 – Blueprint Registry has the lowest fees
    • 12:00 – 2.5% of credit card processing fee
  • 12:25 – Nevin will accept Zola’s $20M imaginary acquisition depending on their vision
  • 13:43 – The Famous Five

 

3 Key Points:

  • Finding co-founders is easy, choosing the right one is hard.
  • In a saturated space, having the best features that set you apart can make all the difference.
  • An acquisition will not always depend on the price.

 

Resources Mentioned:

  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
  • Klipfolio – Track your business performance across all departments for FREE
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives
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