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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Mar 25, 2017

Craig Fitzpatrick. He’s a serial entrepreneur, self-professed child nerd, and CEO of PageCloud.

Famous Five:

  • Favorite Book? – The Biography of Steve Jobs
  • What CEO do you follow? – Steve Jobs
  • Favorite online tool? — N/A
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “Jump in while there’s still nothing to lose”

 

Time Stamped Show Notes:

  • 01:22 – Nathan introduces Craig to the show
  • 01:48 – PageCloud is a SaaS business
  • 02:10 – PageCloud is different from Weebly and Wix, but they are in the same space
  • 03:28 – PageCloud has reinvented the experience for desktop publishing and puts it into your browser
  • 03:56 – Average customer pay per month
  • 04:08 – RPU
  • 04:22 – PageCloud was launched in September 2014
  • 04:48 – Craig started PageCloud as a hobby
  • 04:48 – Craig has been frustrated with desktop publishing in the past
  • 05:20 – Craig shares how he started the planning and creating of PageCloud
  • 06:15 – Craig’s previous company
  • 06:45 – Team size
    • 06:52 – The team is based in Canada
  • 07:05 – PageCloud is well-funded
    • 07:17 – PageCloud has raised a few rounds
    • 07:40 – First three rounds are convertible note and the fourth one is a priced round
  • 07:55 – Average number of customers
  • 08:15 – MRR
  • 08:24 – PageCloud was in Kickstarter
  • 09:00 – Below $200K MRR
  • 09:23 – Craig shares how they pre-sell:
    • 10:00 – They built a landing page from TechCrunch’s promo video
    • 10:30 – Craig did a lot of marketing before the launch
    • 11:19 – Starting price point
    • 11:30 – Average number of units sold
    • 12:21 – Craig learned how to do effective marketing in 6 months
    • 12:40 – Craig put in $1M in paid advertising
    • 12:56 – The payback was just after a month
  • 13:10 – Gross customer churn
  • 14:30 – CAC
  • 14:50 – LTV
  • 15:32 – 2017 goal
  • 17:01 – The Famous Five

 

3 Key Points:

  • Don’t be afraid to invest in marketing – it shows that you believe in your product.
  • Be innovative—make a change in an industry that is quite stationary.
  • There is no time better than the present to get started.

 

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives
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