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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Mar 3, 2017

Martijn de Kuijper, founder of Revue. He’s a product guy and his company’s focus is to get your thoughts to people’s inboxes via newsletters. He previously founded Fosbury and Yunoo. Martijn is also a Techstars alum.

Famous Five:

  • Favorite Book? – Zero to One
  • What CEO do you follow? –  N/A
  • Favorite online tool? — Intercom
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “Just keep doing what you’re doing and don’t get distracted by what other people are saying”

 

Time Stamped Show Notes:

  • 01:30 – Nathan introduces Martijn to the show
  • 02:10 – Revue focuses on personal newsletters like editorial newsletters
    • 02:45 – Revue helps people share their content through newsletters
  • 02:50 – Revue currently has a free and premium model
  • 03:20 – Average customer pay per month is $7
  • 03:45 – Martijn is a listener of The Top
  • 04:10 – Revue was launched in January 2015
  • 04:27 – Martijn started Revue on his own as a side project
    • 04:30 – Martijn was working on the acquisition of Fosbury
    • 04:59 – Martijn shares what Fosbury is about
    • 05:24 – Martijn was in Techstars Texas
  • 05:44 – Team size is 5
  • 06:18 – Fosbury wasn’t earning
  • 07:08 – The money that Martijn received from the assets
  • 07:42 – Martijn used the money from selling Fosbury to start Revue
  • 08:12 – Martijn also sold Yunoo when he was 26
    • 08:30 – The buyer is the software company AFAS from the Netherlands
  • 09:20 – Martijn has raised $350K for Revue in convertible note
  • 09:50 – Terms on the convertible note
  • 10:05 – Revue currently has a thousand paying customers
  • 10:23 – Martijn is currently focusing on growth rather than revenue
  • 10:48 – Revue has 20K registered users at the moment with 10% active users
    • 10:57 – Active users are the ones who send at least 1 email a month
  • 11:27 – Monthly churn
  • 11:35 – No paid CAC
  • 11:49 – Revue has a content marketer
  • 12:24 – Revue is currently sending 2M emails, monthly
  • 12:40 – First year revenue
  • 13:00 – Total 2016 revenue
  • 13:26 – Martijn’s current side project
  • 14:30 – Where Martijn got his marketing ploy idea
  • 16:30 – The Famous Five

 

3 Key Points:

  • Don’t be afraid to sell your company if it comes down to it.
  • Study and strategize a marketing plan that works and at no cost.
  • Just keep doing what you’re doing and don’t let what others say distract you.

 

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives
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