Martijn de Kuijper, founder of Revue. He’s a product guy and his company’s focus is to get your thoughts to people’s inboxes via newsletters. He previously founded Fosbury and Yunoo. Martijn is also a Techstars alum.
Famous Five:
- Favorite Book? – Zero to One
- What CEO do you follow? – N/A
- Favorite online tool? — Intercom
- Do you get 8 hours of sleep?— No
- If you could let your 20-year old self, know one thing, what would it be? – “Just keep doing what you’re doing and don’t get distracted by what other people are saying”
Time Stamped Show Notes:
- 01:30 – Nathan introduces Martijn to the show
- 02:10 – Revue focuses on personal newsletters like editorial newsletters
-
- 02:45 – Revue helps people share their content through newsletters
- 02:50 – Revue currently has a free and premium model
- 03:20 – Average customer pay per month is $7
- 03:45 – Martijn is a listener of The Top
- 04:10 – Revue was launched in January 2015
- 04:27 – Martijn started Revue on his own as a side project
-
- 04:30 – Martijn was working on the acquisition of Fosbury
- 04:59 – Martijn shares what Fosbury is about
- 05:24 – Martijn was in Techstars Texas
- 05:44 – Team size is 5
- 06:18 – Fosbury wasn’t earning
- 07:08 – The money that Martijn received from the assets
- 07:42 – Martijn used the money from selling Fosbury to start Revue
- 08:12 – Martijn also sold Yunoo when he was 26
-
- 08:30 – The buyer is the software company AFAS from the Netherlands
- 09:20 – Martijn has raised $350K for Revue in convertible note
- 09:50 – Terms on the convertible note
- 10:05 – Revue currently has a thousand paying customers
- 10:23 – Martijn is currently focusing on growth rather than revenue
- 10:48 – Revue has 20K registered users at the moment with 10% active users
-
- 10:57 – Active users are the ones who send at least 1 email a month
- 11:27 – Monthly churn
- 11:35 – No paid CAC
- 11:49 – Revue has a content marketer
- 12:24 – Revue is currently sending 2M emails, monthly
- 12:40 – First year revenue
- 13:00 – Total 2016 revenue
- 13:26 – Martijn’s current side project
- 14:30 – Where Martijn got his marketing ploy idea
- 16:30 – The Famous Five
3 Key Points:
- Don’t be afraid to sell your company if it comes down to it.
- Study and strategize a marketing plan that works and at no cost.
- Just keep doing what you’re doing and don’t let what others say distract you.
Resources Mentioned:
- Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
- Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
- Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
- Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
- The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
- Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
- Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
- Show Notes provided by Mallard Creatives