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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Feb 1, 2017

Rami El Chamaa. He’s the CEO and founder of Appointlet. He started earlier as a digital marketing manager at Eastline Marketing where he led lead generation, SEO, email marketing, and content marketing. Before that, he was with Ernst & Young.

Famous Five:

  • Favorite Book? – Lean Startup
  • What CEO do you follow? –  Elon Musk
  • Favorite online tool? — Intercom
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – N/A

 

Time Stamped Show Notes:

  • 01:30 – Nathan introduces Rami to the show
  • 02:03 – Appointlet is an appointment scheduling software
  • 02:34 – Appointlet is a SaaS based business and makes money through subscriptions
  • 02:40 – Appointlet has monthly and annually pricing depending on the team price
  • 02:51 – Average monthly revenue per customer is $50
  • 03:17 – Appointlet’s pricing has been set since 2012
  • 04:18 – Rami’s co-founder was working for his previous company and saw the tedious process of appointment scheduling through different websites
  • 05:17 – Rami saw his co-founder’s thread in Reddit regarding his webapp and Rami replied to him
  • 05:31 – Rami is from Lebanon and met his co-founder through Reddit
  • 05:45 – Rami is in charge of marketing growth and his co-founder is in charge of the coding
  • 06:20 – The Reddit thread
  • 07:05 – Rami and Jared don’t talk much about equity
  • 07:30 – Rami didn’t have any idea about equity and just focused on marketing
  • 08:05 – Rami now has 25% of the company
  • 08:27 – Appointlet has 1100 paying customers
  • 08:55 – Rami had been working with Appointlet for a year when he realized he needed to be compensated
  • 09:16 – First year revenue
  • 10:19 – Average RPU
  • 10:35 – Rami focuses on listening to customers and creating a flow that lets the customer feel that they are being taken cared of
  • 11:08 – Startups grow through support
  • 12:08 – Rami has integrated branding techniques
  • 13:00 – “The lifetime value of a customer usually drives the lifetime value of a new customer as well”
  • 14:00 – Gross customer churn
  • 14:10 – Appointlet is doing paid, targeted, marketing campaigns
  • 14:40 – Appointlet spent $2-3K on a marketing campaign
  • 15:07 – LTV
  • 15:30 – Appointlet just hired their first customer support manager
  • 15:58 – Appointlet is currently looking for software developers located in USA
    • 16:05 – Salary range
  • 16:49 – Appointlet is bootstrapped
  • 16:59 – Appointlet is not interested in raising funds until they need it
  • 17:36 – Appointlet is currently cash flow positive
  • 18:55 – The Famous Five

 

3 Key Points:

  • Opportunities can now be found on the internet – just look for someone with whom you share the same passion.
  • Working for free isn’t that bad as long as you make yourself indispensable.
  • The lifetime value of a customer usually drives the lifetime value of a new customer as well.

 

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives
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