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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Oct 13, 2016

Ben Uyeda – a respected architect and creative genius. Listen to hear how Ben makes money off YouTube, earns serious subscriber numbers, and acquires some pretty sweet assets.

Famous Five:

  • Favorite Book? – Accidental Billionaires
  • What CEO do you follow? – N/A
  • Favorite online tool? — Steller
  • Do you get 8 hours of sleep?— About 6 and a half
  • If you could let your 20 year old self know one thing, what would it be? – “Just to be nice and patient with people”

 

Time Stamped Show Notes:

  • 01:38 – Nathan introduces Ben to the show
  • 02:21 – What Ben does on Youtube and how he is monetizing it
    • 02:28 – Ben wanted to give affordable design to the masses
    • 02:43 – Started to make videos of how to make affordable modern furniture
    • 03:00 – Product immigration into the video content itself is how you make money
    • 03:20 – Producing a video product is more difficult
    • 03:45 – First branded deals
  • 03:55 – Homemade-modern.com
  • 04:15 – DIY concrete design deal
  • 04:30 – Home Depot is Ben’s biggest client
    • 04:40 – Created a series of content packages
      • 04:50 – Step by step video instructions and social media posts
    • 05:10 – Creating a bunch of products at once
  • 05:18 – It is often rare for big brands to have a real YouTube presence
  • 05:38 – Ben started in this field in 2013
  • 05:45 – First year revenue
    • 05:50 – First 6 months get Ben 10-15,000 subscribers in Youtube
  • 06:00 – Brands that gave Ben donations
    • 06:10 – Ben made a deal of 10 videos per brand after getting 20,000 subscribers
    • 06:38 – “You can’t get paid cash until you have 100,000 subscribers”
    • 06:48 – Making a whole package of content
    • 07:00 – Ben’s deal on brands versus traditional commercial
  • 07:40 – Total 2015 revenue
    • 07:50 – Adsense money
  • 08:15 – Ben buys his own equipment
  • 08:44 – Long format video is what Youtubers doesn’t usually do
    • 09:00 – Long format video is an over 20-minute video
    • 09:09 – Youtube to TV
    • 09:45 – Offering brands full-length videos
  • 10:05 – Person to contact if one needs a full length videos
    • 10:10 – Brands have agencies that they work with
    • 10:20 – Do reverse engineering to find a person
      • 10:30 – Message on Instagram
  • 11:20 – Show the brands that you can do it
    • 11:33 – Put their tools in the video and get positive response
  • 11:45 – Projected revenue this year
    • 11:55 – 68 clients
  • 12:05 – How to scale a business?
    • 12:20 – Scaling would be finding the right people
    • 13:07 – Find 2 to 3 brands that are compatible
      • 13:16 – You can get promotional ad even if the brands didn’t pay you
      • 13:43 – Collecting and acquiring assets
    • 14:26 – Ben’s content is instructional
  • 14:55 – Connect with Ben through Instagram
  • 17:44 - The Famous Five

 

3 Key Points:

  • If you know you can do it, just do it – approval isn’t always necessary.
  • There’s a right recipe for everything.
  • Be creative – it can get you somewhere.

 

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • @benjaminuyeda – Ben’s  Instagram account
  • Show Notes provided by Mallard Creatives
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