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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Oct 8, 2016

Sujan Patel, an entrepreneur and a marketer who’s made a career out of learning how to keep an eye on ALL the moving pieces of his business. He's the co-founder of two successful digital marketing companies, ContentMarketer and Web Profits.

Famous Five:

  • Favorite Book? – Never Eat Alone
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — Buzzsumo
  • Do you get 8 hours of sleep?— “No”
  • If you could let your 20 year old self know one thing, what would it be? – “I wish I knew that I could work harder”

 

Time Stamped Show Notes:

  • 01:43 – Nathan introduces Sujan to the show
  • 02:03 – What is Web Profits and how does it make money?
    • 02:09 – Marketing agency
  • 02:20 – Average retainer is $ 10,000 a month
    • 02:40 – Reject 90% of the people
  • 03:00 – 20 clients at the moment
  • 03:05 – Web Profits is founded earlier this year
  • 03:12 – Consulting firm
  • 03:40 – Joint venture with a big company in Australia
  • 03:55 – 90 team members
    • 04:09 – 8 people are in Austin
  • 04:21 – Total revenue at the moment
  • 04:28 – Goal in 2016 is to hit a million
  • 04:50 – Sujan’s thoughts on distractions
    • 05:05 – Sujan likes to do a lot of things
    • 05:12 – Additional 4 SaaS businesses
      • 05:28 – ContentMarketer, Narrow.io, Quu.co, LinkTexting.com
  • 06:40 – Sujan helps in strategy
  • 07:37 – ContentMarketer has a few products
    • 07:44 – Email and twitter outreach
    • 08:09 – Great for bloggers and podcasters
    • 08:30 – Just hit a million email sent
    • 09:00 – Finding an email is an art
  • 09:26 – Total number of customers on all the business
  • 09:27 – Average pay per month
  • 09:55 – MRR
  • 10:15 – “It is definitely worth it”
  • 11:20 – RPU
  • 12:00 – Number of paying customers on Quu.co
    • 12:10 – Quu.co as SaaS and an advertising content
    • 12:53 – Number of customers per promotion
  • 13:09 – ContentMarketer is a bootstrap
    • 13:15 – Founding date
    • 13:25 – First year revenue
    • 14:00 – UX designs
  • 14:25 – Launching a new product
    • 14:55 – Gross customer churn for ContentMarketer
    • 15:10 – No upselling
    • 15:30 – “We know what product to sell”
  • 15:48 – 4 team members for connector
  • 15:56 – Goal for the business
    • 16:10 – Grow as big as possible
  • 16:31 – Sujan owns half of LinkTexting.com
    • 16:38 – Acquired the whole company with a partner
  • 17:16 – Connect with Sujan through his blog and Twitter
  • 18:50 - The Famous Five

 

3 Key Points:

  • It is easier to promote your products if you know them well.
  • Have a bigger goal for your business.
  • Creating a great email is like creating great art – you need the right tools and the right artist.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • SujanPatel.com – Sujan’s blog
  • @SujanPatel – Sujan’s Twitter handle
  • Show Notes provided by Mallard Creatives

 

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