Zach Benson, an award-winning dancer who travels around the world running instructional clinics. He's been featured as a Round 4 finalists on FOX TV’s “So You Think You Can Dance,” and he’s also the founder and CEO of Assistagram.co.
Famous Five:
- Favorite Book? – The Slide Edge
- What CEO do you follow? – Jeff Olson
- Favorite online tool? — Slack
- Do you get 8 hours of sleep?— “Usually 7 and a half”
- If you could let your 20 year old self know one thing, what would it be? – “I wish I knew everything then that I know now”
Time Stamped Show Notes:
- 01:40 – Nathan introduces Zach to the show
- 02:13 – How the dance clinic works
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- 02:20 – Place, schedule, and class pricing
- 03:06 – Total revenue of the dance clinic in 2015
- 03:35 – Zach talks about how he partners with dance studios
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- 05:14 – Number of students per class
- 05:53 – Assistagram.co
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- 06:07 – Team in the Philippines
- 06:27 – Hashtag optimization
- 06:58 – How to find hashtags to use
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- 07:14 – There’s no database
- 07:40 – Follow/unfollow process
- 08:38 – ROI
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- 09:04 – Sample of Zach connecting and making a deal
- 10:17 – Cold marketing and prospecting
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- 10:40 – Finding people on your niche
- 11:03 – Working with Four Seasons
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- 11:14 – Regular hotel room rate
- 11:40 – How Zach got a free stay at the hotel
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- 12:35 – Writing a free blog post
- 13:00 – Benefits of a good Instagram profile
- 13:26 – Current number of Assistagram clients
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- 13:40 – Average pay a month
- 13:53 – Assistagram’s services
- 14:28 – How to get people go to your Instagram account
- 15:38 – Reach Zack thru his email, website and Instagram.
- 17:58 - The Famous Five
3 Key Points:
- It’s all about timing.
- Find the mentor who can help you grow.
- Be consistent and persistent.
Resources Mentioned:
- Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal developers.
- Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Freshbooks – The site Nathan uses to manage his invoices and accounts.
- Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- Assistagram.co - Zach’s business website
- @thetravellerslist – Zach’s Instagram handle
- Benson.zach@gmail.com - Zach’s email address
- Show Notes provided by Mallard Creatives