Info

SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
RSS Feed Subscribe in Apple Podcasts
SaaS Interviews with CEOs, Startups, Founders
2024
March
February
January


2023
December
November
October
September
August
July
June
May
April
March
February
January


2022
December
November
October
September
August
July
June
May
April
March
February
January


2021
December
November
October
September
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October


Categories

All Episodes
Archives
Categories
Now displaying: Page 1
Sep 9, 2016

Joe Apfelbaum of Ajax Union. Joe has had several successful six-figure businesses, and Ajax Union is no exception. The company did $4 million last year, and they have plans to hit $6 million for revenue this year. Take a few notes from Joe’s playbook and take your own business to six-figure success.

Famous Five:

 

  • Favorite Book? - Think and Grow Rich, Traction, and The Miracle Morning. Getting Things Done
  • What CEO do you follow? — Tony Robbins
  • Favorite online tool? — Google Docs, Trello and MailChimp
  • Do you get 8 hours of sleep? — I sleep when I’m comfortable. Last night I got 9 hours of sleep
  • If you could let your 20 year old self know one thing, what would it be? – The importance of reading and studying books. Relationships matter.

 

Time Stamped Show Notes:

  • 01:40 – Nathan introduces Joe
  • 02:35 – Joe just had his fifth kid
  • 02:55 – Ajax Union was not his first six-figure business
  • 03:30 – It started as a side gig
  • 04:05 – They did $500000 in revenue in 2009
  • 04:25 – 2015 revenue was $4 million
  • 04:45 – They shifted to focusing on their bottom line
  • 05:00 – Revenue per client is $10000
    • 05:15 – A focus on giving better service, not bringing in more clients
  • 05:25 – 20 employees
  • 05:55 – Their goal for 2016 is 6 million
  • 06:10 – Bottom-line margins were small in 2015
  • 06:35 – He wanted to run a smaller business and lose less money
  • 07:15 – The underlying cause of a lifestyle business
    • 07:35 – Paying himself well and living a good life
    • 08:00 – Take-home income was over $200k
  • 08:50 – First year revenue was $500000
  • 09:15 – Paid on a retainer basis
  • 10:25 – Unparalleled marketing support
  • 10:45 – Churn is irrelevant for this stage of the company
    • 11:20 – They turn down clients.
  • 11:35 – A focus on bottom-line growth this year
  • 11:55 – Working with Jacobtime
  • 12:30 – Joe is a killer marketer!
  • 13:00 – Taking stable businesses and helping them take off
  • 13:30 – An investor put in $1 million
    • 14:05 – They wanted the partnership
    • 14:45 – Valuation for his company was very good
    • 15:30 – An angel investment
    • 15:45 – Profit sharing
  • 16:15 – His podcast, CEO Mojo
    • 16:30 – Doing weekly interviews and figuring out the obstacles of getting to having six-figure businesses
    • 17:10 – A goal to grow a database of content
    • 17:25 – In the process of writing a book based on that content and creating courses
    • 18:30 – The true value of documenting the stories of entrepreneurs
    • 19:00 – He wants people to see that success in your business, life, and family is possible.
  • 20:00 – People can follow Joe at Facebook.com/joeapfelbaum and on LinkedIn
  • 20:20 – Snapchat and Instagram
  • 22:30 – The Famous Five

 

3 Key Points:

  • Start your business as a side gig, and make the transition to owning your own business easier.
  • Create a lifestyle business that gives you more freedom to live a happy life.
  • Focus on the quality of the service you are providing before you start drawing in more customers.   

 

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Toptal – Great for business people to start building their app
  • Think and Grow Rich, Traction, The Miracle Morning and Getting Things Done – Wherever you’re at with your life or your business, one of these books will be right for you!
  • Google Docs, Trello, and MailChimp – Joe’s favorite online tools
  • CEO Mojo – Follow Joe’s podcast to hear the stories of successful six-figure entrepreneurs
  • Show Notes provided by Mallard Creatives

 

0 Comments
Adding comments is not available at this time.