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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Aug 13, 2016

Cory Gregory, a fourth-generation coalminer who has made it to the top in the fitness industry. Cory has now developed his personal brand on his website where people can pay $8.99 per month to get his top workout plans and his daily articles and videos on how to get into incredible shape.


Famous Five:

Favorite Book? – Rich Dad Poor Dad
What CEO do you follow? — Bill Phillips
Favorite online tool? — Quickbooks
Do you get 8 hours of sleep? — No.
If you could let your 20 year old self know one thing, what would it be? — Have a strong strategy early.

Time Stamped Show Notes:
01:03 – Nathan introduces Cory
01:30 – Most money is in selling memberships and books on his internet business
02:00 -- $8.99/month membership
02:15 – Products in 100 countries
02:30 – Cofounder of MusclePharm
02:55 – Now a public company
03:15 – “A lot of Wall Street and a lot of boardrooms just really wasn’t for me.”
03:40 – Now owns 3%
04:00 – Went public in 2010
04:30 -- $40 million raised in capital
05:35 – “I learned a ton…. It changed my life forever.”
05:50 – He left the business about 9 months ago.
06:20 – “That thing’s bleeding cash.”
06:35 – Cory was in the programming and products side
06:50 – Proper management was a downfall
07:20 – “It was a rise to the top.”
07:40 -- $160 million in revenue
08:00 – Marketing was huge
08:40 -- Creating a personal brand
09:00 – “I feel blessed.”
09:20 – First gym started for $5000
09:30 -- The Old School Gym
09:40 -- $100k in memberships
10:00 – Biggest expenses
10:40 – six-figures in profit
11:20 – Revenue is more than $100k
11:40 – MusclePharm started at 30 years old
11:55 – corygfitness.com
12:05 – five 4-week plans every month
12:30 – Articles and videos every day
13:00 – Thousands of people use his monthly plan
13:20 – The reason for his vagueness
14:10 – Total revenue was $34k in his first month for his personal brand
15:20 – “There is nobody on the planet who can say they have done what I’ve done.”
16:20 – corygfitness.com, Snapchat, YouTube, Twitter, Instagram
16:40 – Business and Biceps podcast
19:00 -- The Famous Five

3 Key Points:
Don’t be confined to the environment you were raised in.
Develop your personal brand.
Find ways to make your service stand out.

Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Quickbooks -- Cory’s favorite invoicing tool
Business and Biceps – Cory’s podcast
Show Notes provided by Mallard Creatives

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