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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jul 25, 2016

Kendall Antonelli, who started a cheese shop with her husband. Antonelli’s Cheese Shop has taken off, and last year their revenue was $1.9 million. Kendall and her husband have found that they secret to their success is storytelling. They share the personal stories behind their cheeses and other products.

Famous 5:

 

  • Favorite Book? – Good to Great, Uncontainable, Mastering the Rockefeller Habits
  • Favorite online tool? — QuickBooks
  • Do you get 8 hours of sleep?—Yes
  • If you could let your 20 year old self know one thing, what would it be? — Keep an adventurous spirit. Do something every day that betters yourself.

 

Time Stamped Show Notes:

  • 01:25 – Nathan introduces Kendall
  • 01:40 – Kendall and her husband got the idea on their honeymoon
  • 02:25 – Her husband wanted to find a better job, in cheese
  • 03:00 – He decided to look into the business
  • 03:40 – Kendall was working in social work
  • 04:20 – They always wanted to work together
  • 04:45 – She grew up in a farm town, and they “fell in love with the story of cheese.”
  • 05:10 – They looked at their strengths
  • 05:35 – Antonelli’s Cheese LLC
  • 06:00 – Their rent
  • 07:10 – Multiple business models
  • 07:20 – Her and her husband have separate roles
  • 08:25 – Open-book management
  • 08:40 – $1.9 million in 2015
  • 09:05 – “Passion with Purpose”
  • 09:25 – Their retail is the most successful
  • 10:00 – Cost is per pound
  • 11:00 – Making cheese is a labor-intensive industry
  • 12:15 – They decided to not be cheese makers, but be out of the kitchen and “storytelling”
  • 13:15 – All the costs behind a wheel of cheese
  • 13:40 – Team of six or seven people
  • 14:05 – An artisanal journey
  • 14:30 – Telling the story of the cheese
  • 14:45 – Skews were as high as 2000
  • 15:15 – Most lucrative products
    • 16:15 – Wholesale in 2015 was about half of their revenue
    • 16:45 – Cheese of the Month Club
    • 17:15 – Parties and catering
  • 17:45 – Their wholesale market is more flexible for clients
  • 18:25 – Dealing with a perishable item/shelf life
  • 19:00 – They are looking into investors
  • 19:25 – What they pay themselves
  • 20:20 – They travel to cheese conventions around the world
  • 20:55 – They want to be in control of their business
  • 21:30 – Professional and personal life can coexist
  • 24:00 – Antonellischeese.com
  • 26:20 – The Famous Five

3 Key Points:

  • Make your passion your business.
  • Design a career that lets you accomplish your life goals.
  • Your professional and personal life can coexist.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • QuickBooks – The accounting tool for Antonelli’s Cheese Shop
  • Good to Great, Uncontainable and Mastering the Rockefeller Habits – A series of great business books that Kendall recommends.
  • Show Notes provided by Mallard Creatives
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