Douglas Lusted, the CEO and co-founder of Linkett. Douglas is an incredible individual who earned his way onto the Forbes’ “30 Under 30” list at the age of 19! He’s taken his company, which specializes in out-of-home advertising, from an idea on paper to an unstoppable force that’s taking on big-time enterprise clients.
Favorite Book? – Lean Analytics
What CEO do you follow? — Kurtis McBride
Favorite online tool? — Calendly or Prospect.io
Do you get 8 hours of sleep?—Absolutely not.
If you could let your 20-year-old self know one thing, what would it be? — Keep on doing what you’re doing.
Time Stamped Show Notes:
01:25 – Nathan’s introduction
01:45 –Linkett is an analytics platform
02:20 – It is sold as an annual subscription
02:35 – Company was founded in 2013, and it was his first business venture
03:05 – First-year revenue was $100000
03:50 – Money and capital raised
05:00 – Their team now
05:20 – Growth for the company over the past year and a half
06:10 – Monthly recurring revenue (about $25k)
06:50 – The company’s churn
07:40 – Advertisers’ pricing systems
09:35 – The future of billboards
10:18 – What Douglas would do as a billboard owner
10:45 – Customer worth
11:40 – The company is focused on growth
12:00 – Connect with Douglas Lusted on LinkedIn
14:010 – The Famous Five
3 Key Points:
Don’t be afraid to redefine an industry and how it operates
When you have a great idea, go for it.
Create a product that improves an industry’s integrity.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Prospect.io – Douglas’s favorite online sales tool based out of Canada
Lean Analytics – Douglas’s favorite business book.
Show Notes provided by Mallard Creatives