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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jul 16, 2016

Hank Leber, founder and CEO of Vytamin. Vytamin is a marketing technology software that provides an end-to-end marketing solution. The business made $460,000 the first year and is excelling in its industry. Hank will share his insights from failing with his first business to succeeding with the next. He is a great example of an entrepreneur who has persevered to create a service that works.

Famous 5:

 

  • Favorite Business Book? – The Lean Startup
  • What CEO do you follow? —Jason Lemkin
  • Favorite online tool? — Google Apps
  • Do you get 8 hours of sleep?— No way
  • If you could let your 20 year old self know one thing, what would it be? — Cheat a little

 

Time Stamped Show Notes:

  • 01:28 – Nathan introduces Hank Leber, founder and CEO of Vytamin
  • 01:55 – Hank worked with Travelocity before Vytamin
  • 02:16 – Vytamin is marketing technology software for an end-to-end marketing solution
  • 02:47 – The service starts at $1000/month
  • 03:24 – Vytamin is a SAS company
  • 03:54 – Hank’s first business was founded at the beginning of 2015, because Hank wanted to move to greater things beyond his original goals
  • 05:14 – You can get out of the corporate world, but it is a leap of faith
  • 06:45 – Hank quickly exhausted his life savings with his first startup, Gonnabe, and the company failed
  • 09:14 – His cofounders found outlets at other successful companies.
  • 09:52 – Hank then took a year in the agency world to make back the money he lost and get on his feet again.
  • 11:05 – First year revenue for Vytamin was $460,000
  • 11:30 – They now have 85 paying customers, with $102,000/month coming in.
  • 12:41 – Gross churn is about 4% per month, but at first it was over 20%.
  • 13:48 – Their goal is 4% annual churn
  • 14:49 – They don’t have to spend on marketing because they use their own software. There is no real inside sales team.
  • 16:08 – There are nine on the team now, with $650,000 revenue last year.
  • 18:26 – Monthly headcount is about $10k
  • 18:53 – Revenue is 18%
  • 19:30 – Hank does the Famous Five

3 Key Points:

  • Even if a business idea fails, use your new knowledge to continue seeking a concept that works.
  • Starting a business will require savings or funding as well as a big leap into the unknown.
  • Give appropriate value to your employees and they will work harder and stick around.

 

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

 

  • Show Notes provided by Mallard Creatives

 

 

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