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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jul 14, 2016

Ryan Levesque, author of business methodology book Ask. Ryan wrote his book as a unique type of “business card.” It was a marketing tool for his “Ask Method” for businesses. After putting $1 million into his book, Ryan is now seeing the benefits, with tens of thousands of copies sold and a viable business in the education industry.

Famous 5:

 

  • Favorite Business Book? – The Hard Thing About Hard Things
  • What CEO do you follow? — Elon Musk
  • Favorite online tool? — Slack
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be? — Don’t be so afraid, man

 

Time Stamped Show Notes:

  • 01:16 – Nathan introduces Ryan Levesque, author of Ask
  • 01:55 – Ryan wrote the book as a business tool, “a business card.”
  • 02:40 – The first half of the book tells his personal story, a polarizing element for the book.
  • 04:08 – more than 55,000 copies have sold.
  • 04:35 – He was introduced to a publisher with no royalty, and his second book will have an advance
  • 05:18 – He spent $1 million of his own money
  • 05:42 – The biggest expense was advertising
  • 06:28 – “If you’re writing a book to make money on the book, you’re going to be disappointed.”
  • 07:16 – His advance for his next book is a six-figure advance--around $250,000 to $500,000 would be ideal.
  • 08:15 – One mistake was to use partners to sell the book.
  • 09:00 – Podcasters were the one group that understood giving out free books.
  • 09:30 – He met with several podcasts each week.
  • 10:20 – Ryan originally wanted to drive traffic to the “Ask Method”
  • 11:30 – They are now exclusively an education company.
  • 12:05 – He made over $1 million a year on his different platforms, and eventually a business hired him for $50,000 up front and 5 % royalty.
  • 13:00 – He shifted to focusing on larger businesses.
  • 14:00 – He works with different markets and learns about how to refine his business.
  • 14:50 – Today they help students apply the methodology to their business.
  • 15:28 – The book and the program work hand-in-hand.
  • 16:28 – Go to askmethod.com for articles and downloads.
  • 18:36 – Ryan does the Famous Five

 

3 Key Points:

  • Make your story personal.
  • Don’t write a book to make money—if you do, you’ll be disappointed.
  • Considering using a book as a promotional or marketing tool.

 

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

 

  • Show Notes provided by Mallard Creatives

 

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