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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jul 12, 2016

Amanda Newman, who opened her first store in high school. She became a realtor, and went on to create Park Bench - a SaaS business that creates neighborhood-focused websites for realtors who want to connect to their community. She and her partner made $880k in revenue last year and this year they’re shooting for a million.

 

Famous 5:

 

  • Favorite Business Book? – Predictable Revenue
  • What CEO do you follow? — Grant Cardone
  • Favorite online tool? — Unbounce
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be? —Take some computer programming and design courses

 

Time Stamped Show Notes:

  • 01:23 – Nathan’s introduction
  • 02:22 – Park Bench creates neighborhood-focused websites
  • 02:47 – Amanda wanted to create value for the communities that she worked in - so she built a neighborhood website
  • 03:34 – Local businesses put deals and promotions on the website
  • 04:15 – “After the first one, it was easier to create the second one”
  • 04:40 – Amanda sells neighborhood sites to realtors so that they have the opportunity to build relationships
  • 05:20 – Realtors pay between $3000 and $6000 per year
  • 06:15 – “Realtors want to be known as the neighborhood realtor”
  • 06:57 –  Started in 2014 - first-year revenue was $450k
  • 07:11  – Revenue in 2015 was $880k - they’re on track for over $1 million this year
  • 07:30 – 215 unique customers
  • 07:53 – Customer Acquisition Cost?
  • 08:44 – Facebook marketing is paying fantastic dividends
  • 09:20 – 80% of realtors who buy their product buy it on the first call
  • 09:35 – MRR in May is around $70k per month
  • 10:00 – Revenue per user per month is $350
  • 10:25 – Customer Acquisition Cost is around $400
  • 10:50 – Customers sign on for a year - many sign on for a 2nd year as well
  • 11:15 – Around half of realtors dropped out last year - but they’re immediately replaced
  • 12:22 – The average realtor stays around 1.5 years
  • 13:04 – Team of 8 people based in Toronto
  • 13:50 – Park Bench sells directly to real-estate agents
  • 15:20 – “Being bootstrapped, we have to move fast”
  • 15:40 – $70k monthly run rate
  • 15:45 – Connect with Amanda on Linkedin
  • 18:05 – The Famous Five

 

3 Key Points:

  • Find the customers that fit with you
  • Understand your market and what they want
  • Everything starts with creating value for the people around you

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

 

  • Show Notes provided by Mallard Creatives

 

 

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