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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jul 10, 2016

Anh Vu, the founder and CEO of Avocode - a tool to connect front-end designers and back-end developers and make fantastic collaboration simple. Anh’s background is in design, but he’s building a SaaS business with negative churn and great profits by being totally on top of his numbers.

 

Famous 5:

 

  • Favorite Business Book? – The Startup Playbook
  • What CEO do you follow? — Hiten Shah
  • Favorite online tool? — Chart Mogul
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be? —Measure everything, be really data driven, and focus on retention

 

Time Stamped Show Notes:

  • 01:13 – Nathan’s introduction
  • 01:50 – Avocode makes it easy for front-end designers to share information with back-end developers
  • 02:50 – The designer uploads the design into Avocode, where all the team can access it, leave notes, and make revisions. Then the developer can access all the design assets through Avocode
  • 03:25 – As of May 2016,  $50k MRR
  • 03:57 – Launched in February 2015
  • 03:54 – $250k annual revenue in 2015
  • 04:20 – Currently working with the 500 Startups accelerator
  • 04:53 – 2800 customers on one of two plans
  • 06:00 –  Average revenue per customer is $27
  • 06:40  – Some users were on boarded in a pre-order process and pay less than average
  • 07:17 – User churn is 7% monthly
  • 07:28 – Net revenue churn is -1%
  • 07:50 – Some users stay and purchase more and more seats - so revenue churn is negative
  • 08:40 – Upselling more seats to your current customer base is a KEY SaaS strategy
  • 09:23 – There are 14 people in An’s team, based in the Czech Republic
  • 09:43 – Monthly expenses are $35k
  • 10:10 – They’re profitable
  • 11:20 – Currently spending nothing on customer acquisition
  • 12:01 – The average business-plan customer stays for 18 months
  • 13:12 – Most of the customer base is startups and enterprise businesses
  • 14:00 – Growing at 15% month over month
  • 14:18 – Planning to start their first capital raise in August 2016
  • 15:20 – Discussing partnerships with companies like Adobe and Sketch
  • 16:07 – Follow Anh on Twitter
  • 18:45 – The Famous Five

 

3 Key Points:

  • Upsell your current customer base
  • Plan partnerships and exit strategies - early
  • Measure everything

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

 

  • Show Notes provided by Mallard Creatives

 

 

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