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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jun 25, 2016

Steven Mazur, co-founder and CEO of Ash & Anvil, a clothing company for short guys. Steven co-founded the company last year and he’s excited about how many dedicated customers their store already has. Tune in to hear how Steven’s getting inventory orders right; the importance of connecting with the entrepreneurs around you; and why everything always takes longer than you think. 

 

Famous 5:

 

  • Favorite Book? – How To Win Friends And Influence People
  • What CEO do you follow? — Andy Dunn
  • Favorite online tool? — Wunderlist
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be? — Everything takes longer than you think it will

 

Time Stamped Show Notes:

  • 01:20 – Nathan’s introduction
  • 01:51 – Welcoming Steven to the show
  • 02:06 – “I’m 5’ 6”, my business partner’s 5’ 8” - we decided to be the ones to make clothes for shorter guys”
  • 02:56 – Started with an IndieGoGo campaign with a $10k goal, and ended up generating $26k in pre-orders
  • 03:40 – The bestseller is their blue gingham shirt
  • 04:55 – The price of the shirt is $69 - what are the margins on that?
  • 05:20 – Base unit cost at a low volume is around $25
  • 05:35 – Around a 55% gross margin at this point
  • 06:00 – First run of shirts was 1000 units
  • 06:35 – Steven doesn’t have a figure for net margin at this point
  • 07:30 – How do you handle the challenge of ordering the right amount of inventory?
  • 07:50 – The company is self-funded
  • 08:31 – “It always takes longer than you think to order”
  • 08:53 – Founded in 2015
  • 09:11 – The team is currently just Steven and his co-founder Eric
  • 09:37 – The most important metrics for them are revenue, number of customers, and re-order rate
  • 10:50 – Close to having 1000 unique customers at the moment
  • 11:24 – The next order is 1,250 shirts
  • 12:10 – Average customer buys 1.5 shirts
  • 12:32 – Total revenue in 2015 was $50k
  • 13:30 – What’s Venture For America?
  • 14:00 – It’s a startup program that places entrepreneurs in struggling American cities, like Detroit, and helps them connect with investors and other start-ups
  • 16:03 – “It’s been a big part of our story”
  • 10:45 – Connect with Steven at Ash & Anvil
  • 18:40 – The Famous Five

 

3 Key Points:

  • It takes 10 years to build an overnight success: focus on the long-term and be patient
  • Engage with the smart people around you. Be part of your community and your ecosystem
  • Start the company that you want to exist - but check that other people want it too

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

 

  • Show Notes provided by Mallard Creatives

 

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