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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jun 23, 2016

Jake Jorgovan, founder of Outbound Creative: an agency that goes the extra mile to help consultants secure their dream clients. Tune in to hear why it’s worth spending to acquire your perfect clients; why Jake’s sending cakes to top executives; and how he’s planning to multiply annual revenue by 10x this year.

 

Famous 5:

 

  • Favorite Book? – How To Win Friends And Influence People
  • What CEO do you follow? — Aaron Ross
  • Favourite online tool? — Trello
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be? — To enjoy life more along the way. Don’t work around the clock.

 

Time Stamped Show Notes:

  • 01:12 – Nathan’s introduction
  • 01:32 – Welcoming Jake to the show
  • 01:37 – Outbound Creative make money be helping consultants secure their dream clients
  • 01:48 – They create highly personalized outreach campaigns and charge a monthly retainer, plus commission
  • 02:41 – Retainers are $2-4k, with a commission ranging from 0-15%
  • 03:15 – One client is Lighthouse Conferencing: they’re sending cakes to Lighthouse’s potential clients with a URL to a personalized outreach video
  • 04:21 – “If you’re doing deals that are $50k or $100k, you can spend a few hundred dollars to get in front of those clients”
  • 04:55 – They also work on gifting and customer retention
  • 05:30 – Started in July 2015
  • 05:40 – This year’s revenue is around $50k
  • 06:15 – First-year revenue was around $25k
  • 06:25 – Hard costs of purchase and postage are passed on to the client
  • 07:05 – One full-time employee and 3 sales reps
  • 07:39 – Highly personalized videos on a landing page are a staple of outreach
  • 08:00 – Have worked with 10 clients in total; currently have 5 clients on retainer and 3 more in the pipeline
  • 08:39 – Averaging $15k per month in revenue
  • 08:55 – They’re moving away from project-based work and towards building MRR
  • 10:16 – Revenue goal for 2017? “Half a million”
  • 10:45 – Connect with Jake at his website
  • 13:11 – The Famous Five

 

 

3 Key Points:

  • Don’t work around the clock - enjoy life
  • Go the extra mile to engage with your clients. Those are valuable relationships - invest in them
  • Be ambitious about growth: make a plan and hire fantastic sales reps

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks - The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

 

  • Show Notes provided by Mallard Creatives

 

 

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