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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Jun 16, 2016

Nathan Klarer, CEO at Bridgecrest Medical. Nathan’s building a B2B SaaS company that uses wearable technology to minimise accidents in mines and oil rigs. He’s 25 years old and has already raised $1.3 million. Tune in to hear about what’s next for wearable technology, how Nathan’s driving sales, and why he wishes he’d started sooner.

Famous 5:

Favorite Book? – Influence
What CEO do you follow? — Larry Ellison
Favourite online tool? — Nova
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be? — To have more confidence in myself and start earlier

Time Stamped Show Notes:
01:10 – Nathan’s introduction
01:50 – Welcoming Nathan to the show
02:17 – Before Bridgecrest, Nathan worked in equity finance
02:51 – Bridgecrest is a B2B SaaS company that incorporates wearable technology into a platform that helps heavy industries prevent accidents
03:38 – Currently using wearable technology to minimise the fatigue risk of oil rig operators
04:20 – Sell directly to the operations or tech managers of oil and gas companies
04:50 – Annual contracts are in 5-6 figures
05:12 – Customers pay monthly
05:37 – Companies take 3 or 4 year contracts
06:02 – Nathan’s background is in engineering - he saw wearable technology being used for health and decided to bring it onto heavy industrial sites
07:10 – Nathan is the sole founder but has given equity to important team members
08:10 – Have raised about $1.3 million in total
08:36 – “We needed to raise that capital to build the product we wanted to build”
09:07 – Most of the costs are engineering for analytic software
09:34 – Launched the product last year
09:48 – Currently have 10-20 customers
09:40 – “We’re looking to build deep relationships with our customers” - no one has churned yet
10:50 – Sales can come through a single site in heavy industry - followed by upsales at the corporate level
11:30 – Launched in the last quarter of 2015, and made less than $1 million
12:40 – Keen to be adopted by big industry players in 2016
13:45 – As the CEO, Nathan now spends more time working on sales than engineering
10:30 – Connect with Nathan on Twitter
15:20 – The Famous Five


3 Key Points:
If you’re building a product, raise enough capital to get it right
Getting the right team around you is all-important. Make sure your founding team complements your weaknesses and buys into the company’s vision
Have confidence in your skills and your abilities. Start your company sooner.
Resources Mentioned:
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

Show Notes provided by Mallard Creatives

 

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