Kim Barrett, bestselling author and the founder of Your Social Voice - a marketing and lead generation agency that’s gone to $100k per month in sales in just one year. Tune in as Nathan and Kim talk lead generation, marketing, and building a killer sales team.
Famous Five:
Favorite Book? –Built to Sell
What CEO do you follow? — Gary Vaynerchuk
Favourite online tool? — Podio
Do you get 8 hours of sleep?— No
If you could let your 20 year old self know one thing, what would it be?— Trust what you think and don’t listen to what other people tell you to do
Time Stamped Show Notes:
01:28 – Nathan’s introduction
02:25 – Welcoming Kim to the show
02:35 – Your Social Voice makes money through ‘done-for-you’ marketing services
03:22 – Focus on lead generation - driving traffic to a landing page
03:45 – Offering different packages
04:20 – Company started in 2013
04:40 – Total revenue in 2015 was a little over $450k
05:02 – Currently making around $100k per month in sales
05:30 – Cash received is 50-60% of sales
05:55 – Aim to be a recurring business: encourage clients to engage ongoing services
06:40 – 80% month-to-month retention rate
07:00 – 25 clients this month
07:10 – Always in sales mode - and aiming to bring ongoing clients on board
07:45 – Base their sales on strategy, not software
09:00 – Challenge of retaining service customers vs. SaaS customers
09:42 – Sales people make 15% commission on cash received, plus targets
10:30 – Kim’s also a bestselling author of Winning in Life and Work: New Beginnings
12:30 – Connect with Kim on Snapchat (therealkimbarrett) or through his website
18:58 – Connect with Finn at his website or through Linkedin
15:10 – The Famous Five
3 Key Points:
The difference between building a customer base in a service business and a SaaS business is that you need a fantastic sales team.
Focus on what your own goals and ideas: don’t let other people’s opinions dictate your life
Find ‘stretch’ heroes to study: people to follow who are several steps ahead of where you want to be
Resources Mentioned:
Freshbooks - The site Nathan uses to manage his invoices and accounts.
Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
Show Notes provided by Mallard Creatives