Gerard Adams, Millennial thought-leader and founder of Elite Daily—an online publication that caters to the interests and needs of the Millennial Generation. Listen as Nathan quizzes Gerard on the revenue model of Elite Daily, their acquisition by Daily Mail, and the key to keeping content creators happy.
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Favorite Book? – Nothing to Lose, Everything to Gain
What CEO do you follow?— Elon Musk
What is your favorite online tool?— Fifteen Five
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?—Build the right team.
Time Stamped Show Notes:
01:03 – Nathan’s introduction
01:33 – Welcoming Gerard to the show
01:45 – 31 Years old
02:00 – First million made through establishing a PR and Marketing company for small businesses
02:32 – 10M a year in revenue across a team of 5 people
03:00 – www.EliteDaily.com
03:48 – Roughly $20M in revenue in 2015
04:40 – One of Elite Daily’s 1st native ads
06:25 – Partnering with T-Mobile
07:21 – Elite Daily was at $80M unique visitors when they were acquired by Daily Mail
10:15 – Writer compensation and incentives
11:25 – Reach out to people who have native following already…offer them small cash amounts, swag, etc. but the KEY is helping them BUILD their profile
13:33 – Seeding the initial topics—driving the foundational traffic
15:27 – www.GerardAdams.com
3 Key Points:
Keep the people that create your content HAPPY and ENGAGED.
A great TEAM is indispensable.
You don’t need cash to incentivize your employees.
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www.GerardAdams.com – Gerard’s Website
www.EliteDaily.com – Gerard’s latest venture…recently acquired by Daily Mail
Show Notes provided by Mallard Creatives
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