Ezra Firestone, the Smart Marketer and Co-Founder of BOOM! By Cindy Joseph. Listen as Nathan and Ezra discuss the intricacies of intelligent digital marketing, why a universal sales funnel can work extremely well, and how the relationships you make are often your best tools for success.
Time Stamped Show Notes:
01:17 – Nathan’s introduction
01:49 – Welcoming Ezra to the show
02:11 – Talking about BOOM!
02:27 – Fundamentally—they’re selling an idea
03:00 – http://www.boombycindyjoseph.com/
04:23 – The best-selling item of 2013
04:43 – Ezra uses a universal sales funnel
05:12 – Engage with content and then make an offer
06:00 – No long-form sales page, just the product list
07:24 – Different content sells to different people
08:04 – Get facetime, build intimacy
10:00 – the lifetime value of a customer—historically $120
11:00 – Ad purchasing is done manually
11:25 – Buying traffic is wide to narrow---work wide to narrow
12:00 – See what works, then hit it hard and fast
13:00 – eCommerce business doesn’t do as well as information marketing business
14:05 – eCommerce businesses fuel information businesses
Favorite Book? – Extreme Revenue Growth
What CEO do you follow?— N/A
What is your favorite online tool?— Google Keep
Do you get 8 hours of sleep?— Yes
If you could let your 20 year old self know one thing, what would it be?—Have less attention on yourself and be interested in other people, rather than trying to be interesting to other people.
3 Key Points:
Engage prospects with content before making an offer.
Get facetime with people, build intimacy.
Test different things to see what works well…when you find it, hit it hard and fast.
Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
Host Gator - Powerful web hosting made easy and affordable.
Google Keep – The online tool Ezra can’t live without
Extreme Revenue Growth – Ezra’s favorite business book
BOOM! – One of Ezra’s best businesses
Show Notes provided by Mallard Creatives
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A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)
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The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).
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Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop