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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Feb 7, 2016

Ep 174 Joseph Michael, a top-notch Scrivener coach who helps people become world class writers. Listen as Nathan and Joseph talk about how they keep up with lists and the market’s demand for learning how to use a particular piece of software.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: bit.ly/1SynoAg

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

 

3 Key Points:

  1. One can build a product and then use it to gain targeted subscribers which allows one to more effectively find joint ventures.
  2. Often times the service that teaches how to use a particular software has the same or greater demand than the software itself.
  3. One can grow their list by doing webinars in joint ventures and increasing demand for their services.

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:57 – Joseph joins the show.
  • 02:28 – Scrivener is a super powered version of Microsoft Word.
  • 03:39 – Joseph teaches his clients through an Evernote course – the software itself is 45$. Joseph’s highest tier of teaching how to use software is about 290$.
  • 04:12 – In 2015, Joseph’s services have raked in 500K in sales. (42K a month)
  • 05:17 – Traffic is directed to Joseph’s service through JV partners.
  • 05:53 – Joseph describes his first JV partner and webinar that helped him convert to customers.
  • 06:55 – Joseph’s webinars are teaching based – he walks watchers through a process in using Scrivener. His conversion rates are very good in his field.
  • 08:31 – For letting him use their list, JV partners split the profits with Joseph 50/50. JV partners are usually strapped for time and need expertise on software like Scrivener.
  • 09:43 – Joseph hired a researcher to compile a list of 200 possible names of interested influencers who’d be interested in a Scrivener teaching service in the writer community.
  • 11:50 – Learn Scrivener Fast is hoping to double revenue for 2016. The demand for the service remains high and Joseph’s current list has 60K emails.
  • 12:15 – One can build a product and then use the product to gain targeted subscribers which lets one partner more efficiently with other JV’s.
  • 12:42 – Nathan plans on asking for Scrivener’s revenue on a future episode to compare to Joseph’s. He’s willing to bet the teaching service makes more than the software itself.
  • 14:12 – Customers who buy Joseph’s services don’t necessarily own Scrivener, but it’s usually a big selling point that the software can be confusing to use.
  • 15:00 – Scrivener is behind Learn Scrivener Fast, but they haven’t done a JV together.
  • 15:42 – The CEO of Scrivener is scheduled to be on The Top on February 18th – Nathan is thinking about trying to buy the company.
  • 16:55 – Famous Five

Resources Mentioned:

  • Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar:
  • @scrivenercoach – Joseph’s twitter
  • Joseph Michael – Joseph Michael’s personal site.
  • Nathan Latka – CEO Joseph follows
  • ScreenFloat – Joseph’s favorite online tool
  • The 80/20 Principle – Joseph’s favorite business book– Game Matthew plays

Bio

Joseph Michael is a top-notch Scrivener coach who helps people become world-class writers by mastering Scrivener. His online course, Learn Scrivener Fast, has helped even best-selling authors and full-time writers like Michael Hyatt and Joanna Penn create their best work. The course reveals Scrivener's untapped powers and hidden benefits, which is why writers like to say that he's their secret weapon

Famous 5

  • Favorite Book?— The 80/20 Principle by Richard Koch
  • What CEO do you follow?— Nathan Latka
  • What is your favorite online tool?— ScreenFloat
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Spend 80% of your time on 20% of your gifts. Find the things in which you’re the most effective.

 

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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