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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Feb 5, 2016

Ep 173 Jason Coleman, founder and lead developer of Paid Memberships Pro. Listen as Nathan and Jason talk about his e-commerce membership plug-in and the numbers for his business.

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3 Key Points:

  1. Despite expecting to rake in 360K+ in 2016, Jason’s business doesn’t rely on paid acquisition or a sizeable number of employees. Paid Memberships Pro is quite independent.
  2. Because of the type of service they provide, Paid Memberships Pro has a hard-to-measure churn rate. (Churn is dependent of the type of service or product being sold.)
  3. Without many employees or expenses to run his business, Jason and his wife bring in almost all of the revenue from the business as profit.

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:32 – Jason joins the show.
  • 02:09 – Paid Memberships Pro is an e-commerce membership plug-in for WordPress.
  • 02:31 – Jason’s business has about 3-5K paying customers.
  • 03:15 – The membership for the service is 200$ a year for premium service. They project about 360K+ in revenue for 2016.
  • 04:25 – Because of the kind of service that Paid Membership Pro provides, churn rate is difficult to measure.
  • 06:08 – The business has a few contractors but not many employees.
  • 06:54 – About 40K sites use the service and 4K are paying customers.
  • 08:05 – Jason doesn’t do paid acquisition – the business’s biggest expense is the developers working on the service.
  • 08:26 – They make about 10-20K a month. Jason and his wife take in about 15K a month from it.
  • 09:12 – Paid Membership Pros’ competitors include Restrict Content Pro and Easy Digital Downloads.
  • 10:27 – Jason beatboxes.
  • 11:32 – Famous Five

Resources Mentioned:

 

  • Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar
  • Paid Memberships Pro – Jason’s WordPress business
  • Biography – Jason’s personal description on his website
  • The Singularity is Near – Jason’s favorite business book
  • Slack – Jason’s favorite online tool
  • Bryan Johnson – CEO Jason follows

Bio

Jason Coleman is the founder and lead developer of Paid Memberships Pro. The membership plug-in for WordPress that over 40,000 entrepreneurs and organizations use to get paid.

Famous 5

  • Favorite Book?— The Singularity is Near – by Ray Kurzweil
  • What CEO do you follow?— Bryan Johnson
  • What is your favorite online tool?— Slack
  • Do you get 8 hours of sleep?— Sometimes.
  • If you could let your 20 year old self know one thing, what would it be?—Focus on one thing at a time and fail fast.

 

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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