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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Feb 5, 2016

Ep 172 Matthew Bellows, the founder and CEO of Yesware which serves more than 750,000 salespeople. Listen as Nathan and Matthew talk about the field of software sales effectiveness and when to hire a salesperson.

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3 Key Points:

  1. To be able to hire engineers to work on the projects they wanted, Yesware had to raise millions in capital instead of being bootstrapped.
  2. Sales effectiveness is a field in which companies offer the service of using software to market more effectively.
  3. Business is sometimes stereotyped as dry and boring. Matthew found that it could be creative and fun in contrary to his belief at 20.

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 02:03 – Matthew joins the show.
  • 03:18 – Matthew just raised a total of 33 million in capital for his company.
  • 03:40 – They needed to go the venture capital route for Yesware in order to hire the engineers they wanted.
  • 03:57 – The company has 80 employees. Of which 30 are developers. About 25 people in the sales department.
  • 06:04 – Yesware has about 750K registered users. They are well above 10 million in annual topline revenue.
  • 07:02 – Yesware’s target customer is a company with 1K-2K employees and 200-300 salespeople.
  • 08:51 – The business’s average deal size is 500$ per month.
  • 10:08 – Hiring a salesperson depends widely on the product being sold.
  • 13:05 – Matthew generally wants customers to install Yesware because they try to provide value as fast and much as possible.
  • 15:27 – Matthew gives some advice on usage data .
  • 16:15 – Yesware is in the field of sales effectiveness or sales consideration. Their competitors are InsideSales or ClearSlide.
  • 17:24 – Matthew would like to end the year with a 30 million dollar run rate.
  • 18:37 – Famous Five

Resources Mentioned:

  • Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar:
  • Yesware – Matthew’s business.
  • LinkedIn – Matthew’s LinkedIn
  • Reed Hastings – CEO Matthew follows
  • The Alliance – Matthew’s favorite business book
  • Hearthstone – Game Matthew plays
  • NY Times – Article featuring Matthew Bellows

Bio

Matthew Bellows is Founder and CEO of Yesware. Yesware serves more than 750,000 salespeople at companies like Acquia, Adroll, Groupon, Salesforce, Twilio, Yelp and Zendesk. 

Prior to Yesware, Matthew was the Vice President of Sales at Vivox. Before that, he served as General Manager at Floodgate (acquired by Zynga), as Founder/CEO of WGR Media (acquired by CNET Networks), and as VP Sales and Marketing of Interstep (acquired by Flycast/CMGI).

Matthew earned his B.A from Naropa University and his M.B.A. magna cum laude from The Olin School for Business at Babson College.

Famous 5

  • Favorite Book?— The Alliance by Reed Hoffman
  • What CEO do you follow?— Reed Hastings
  • What is your favorite online tool?— Not a tool, but Hearthstone
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—Business is a lot more fun and creative than you think it is.

 

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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