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SaaS Interviews with CEOs, Startups, Founders

What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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Now displaying: Page 1
Feb 4, 2016

Ep 169 Laura Roeder, the creator of the social media scheduling software Edgar.  Listen as Nathan and Laura talk about the importance of online marketing and getting connected to influencers in a particular market.

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

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Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

3 Key Points:

  1. Software developers need the services of online marketing experts as much as marketers need the services of software developers.
  2. It’s important for new businesses to get connected with influencers in their specific market. This can be achieved through social media among other means.
  3. Edgar is a social media scheduling tool that automatically publishes content from libraries at set times in the day to maximize audience interaction.

 

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:32 – Laura joins the show.
  • 02:19 – Edgar is an automated way to showcase a library of content on social media sites.
  • 03:20 – The main reason businesses in the info-marketing space don’t go into software is that the development side can be intimidating.
  • 04:25 – Laura is married to a Ruby on Rails developer so she got lucky being able to make Edgar. However, those with online marketing expertise have much to offer in a partnership with a software developer.
  • 05:22 – Developers need marketers in the same way marketers need developers.
  • 07:10 – Before Edgar, Laura had already built a list, but she also went around getting connected to influencers in the market. Twitter was useful for this particular reason.
  • 08:25 – Edgar was launched in the middle of 2014 and her list was about 80K from her previous business.
  • 09:11 – If you want to learn how to build a list, go listen to episode 35 of The Top.
  • 09:21 – Edgar was intentionally priced higher than its competitors for two reasons
    • It was bootstrapped and couldn’t support loads of customers using the service for free.
    • They wanted to differentiate that Edgar was a business tool, not just a social media tool.
  • 11:24 – The business currently has just under 4K customers, making a topline revenue of about 180K a month. Most customers pay about 49$ a month.
  • 11:58 – Edgar spends money on content marketing and paid acquisition (mostly Facebook ads.) They spend about 30K a month on Facebook ads.
  • 12:40 – Edgar’s retention rate is about 95% month to month.
  • 13:26 – Laura talks about why a bootstrap company has to be careful calculating lifetime values.
  • 15:06 – Edgar’s biggest concern is helping customers utilize its services in an easy-to-use manner.
  • 16:42 – Using Edgar for the past 6 months, Nathan’s gotten 3,286 clicks from Twitter updates that were published through Edgar.
  • 19:00 – Famous Five

Resources Mentioned:

 

  • Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for. Here isNathan’s Edgar Content Calendar

 

Famous 5

  • Favorite Book?— Scaling Up by Verne Harnish
  • What CEO do you follow?— Laura likes chatting to business owners and entrepreneurs.
  • What is your favorite online tool?— Slack
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be?—Even the most successful business owners are human – you can do what they do. 

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop

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