Weird Way To Capture 25m Leads Free with Taylor Peck of iSideWith.com

Episode 156

Ep 158 Taylor Peck, the co-founder and editor of isidewith.com, the most popular political information platform in the world. Listen as Nathan and Taylor talk about how iSideWith generates revenue and reaches out to unique visitors. 

YOUR $100: Remember to subscribe to the show on itunes then text the word "nathan" to 33444 to confirm that you've done it to enter to win $100 every Monday on the show. Do this now. Stop reading this and do it!

Click here to join the top tribe and instantly learn how Nathan made his first $10k at 19 years old: http://nathanlatka.com/startertribelive

Top Entrepreneurs join Nathan Latka daily inspired by, Art of Charm, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, Lewis Howes, School of Greatness, HBR Podcast, the StartUp podcast, Mixergy, Andrew Warner, AskGaryVee, and the great hosts of BiggerPockets!

Bio

Taylor Peck is a political analyst and tech marketing consultant. He manages the data, research, and marketing aspects of iSideWith. Having a lifelong interest in politics, he was searching for a way to engage more voters.

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:26 – Taylor joins the show
• 01:39 – iSideWith was created when Taylor and his roommate in college wanted an online outlet to discuss political issues.
• 03:10 – A lot of political affiliation quizzes are powered by iSideWith.
• 04:08 – Almost 25 million people have taken the quiz online.
• 04:47 – During the political season, the website is averaging 3 to 5 million unique visitors a month.
• 05:59 – The website gets more than 30% of visitors to participate in the quiz which is rare for a software based company.
• 06:15 – iSideWith makes money through Google AdSense (10K a month).
• 07:30 – Taylor lives on about 2,250$ a month.
• 08:59 – The company’s email list is about 3 million people – they’ve made it very easy to sign up by not asking for a lot of personal information.
• 10:22 – Political candidates will run sponsored ads on the site to collect emails.
• 11:39 – The campaigns pay to advertise on a CPA basis (cost per action).
• 12:46 – Taylor’s website generated 10K in revenue in November.
• 14:10 – iSideWith is starting to reach out to other countries. Many expenses go to translation services and research.
• 15:14 – Famous Five

3 Key Points:

• Successful CEO’s like Warren Buffet don’t just make a lot of money, they’re just as good at keeping their expenses low and investing intelligently.
• iSideWith focuses on growth by developing interactive tools for political candidates instead of generating ad revenue.
• “Independence isn’t missed until it’s gone.”

Resources Mentioned:

• Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
• LinkedIn – Taylor’s LinkedIn
• iSideWith – Taylor’s business
• David Heinemeier Hansson – CEO Taylor follows
• Jumpcut – Taylor’s favorite online tool
• Storming the Magic Kingdom – Book Taylor stands by

Famous 5

• Favorite Book?— Storming the Magic Kingdom by John Taylor
• What CEO do you follow?— David Heinemeier Hansson

• What is your favorite online tool?— JumpCut

• Do you get 8 hours of sleep?— Yes
• If you could let your 20 year old self know one thing, what would it be?—Independence isn’t missed until it’s gone.

Credits

Show Notes provided by Mallard Creatives

Listen to The Top if you want to hear from the worlds TOP entrepreneurs on how much they sold last month, how they are selling it, and what they are selling - 7 days a week in 20 minute interviews! Join the Top Tribe at http://NathanLatka.com/TheTop

The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe at http://NathanLatka.com/TheTop