Getting 1m Users Fast with Kelvin Lockwood

Episode 151

Summary:

In Episode #151, Nathan speaks with Kelvin Lockwood, the leader of the team behind Bundle, which is a mobile application that collects local news based on a user’s location. Listen as Nathan and Kelvin talk about how Bundle plans to reach users and generate revenue through mobile ads.

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3 Key Points:

• There aren’t many mobile apps that can tell you the local news based on user-location. Facebook can’t because content doesn’t change when traveling.
• Getting traction for a user base as a mobile app, the bar is set very high.
• Boosting productivity can be as simple as spending less time on things that are not super meaningful in your life

Time Stamped Show Notes:

• 01:00 – Nathan’s introduction to today’s show
• 01:24 – Kelvin joins the show
• 01:38 – Bundle is a location driven mobile app, as a user moves around the app collects data and news from the surrounding area.
• 02:18 – Kelvin jumped ship from his account management job for his startup due to pursue his ideas
• 02:53 – Kelvin made roughly 50-60K a year in his old job.
• 03:24 – Bundle addresses a problem that isn’t often talked about – where people get their local news.
• 04:05 – Websites like Facebook generate local news but when traveling it’s not much use.
• 04:43 – Kelvin describes what a news feed would look like on Bundle in Austin, Texas.
• 06:32 – Bundle is currently testing in the UK and US. Anyone who wants to try the app, can request for access.
• 07:03 – Bundle makes money through mobile advertising.
• 07:47 – Kelvin’s team thinks there are 8 million prospective users in the UK and 24 million in the US.
• 08:44 – CPM(cost per mille) of 7$.
• 11:00 – Getting traction for use of mobile app is very high.
• 12:38 – By around December 2016, Kelvin hopes that the app will have around a million users.
• 14:04 – Famous Five

Resources Mentioned:

• Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
• Kelvin Lockwood – LinkedIn
• Bundle – Kelvin’s mobile news application
• Bundle – LinkedIn
• @kelvinlockwood – Kelvin’s Twitter
• Breeze– Kelvin’s favorite online tool
• How Google Works – Book Kelvin stands by
• Bridget Dunlap – CEO Kelvin follows
• Andrew Strauss’s Books

Famous 5

• Favorite Book?— How Google Works by Eric Schmidt and Andrew Strauss’ books
• What CEO do you follow?— Bridget Dunlap
• What is your favorite online tool?— Breeze
• Do you get 8 hours of sleep?— No
• If you could let your 20 year old self know one thing, what would it be?— Block out the distractions and non-meaningful things in your life.

 

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