Episode 146 Liz Picarazzi personifies her company’s target customer. She’s spent the last decade juggling a corporate job, motherhood, and marriage, barely having enough time to maintain and improve her family’s biggest investment – their home. Inspired by a book that reminded her how much she loved shop class in middle school, Liz took a leap of faith and started Checklist Homes Services in 2011.
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3 Key Points:
- Running a handyman service has a lot of hidden costs like licensing, insurance, and worker’s compensation.
- Juggling a corporate job, motherhood, and marriage is hard, but doable.
- It’s important to explore what makes you happy and to have a good understanding of how to frequently feel good.
- 01:00 – Nathan’s introduction to today’s show
- 01:38 – Liz joins the show
- 02:10 – Liz started the business because she was disappointed in outside contractors for home services.
- 03:50 – Most customers find Checklist through Google search and they can customize their to-do list room by room.
- 05:00 – Checklist completed 65 jobs in October – the business is run by a local team of dedicated craftsmen.
- 05:41 – Checklist’s numerous services include TV mounting, AC installations, furniture assembly, painting, and caulking/grouting.
- 06:55 – The most common service purchased is the “Handyman for a Day” which is between 595 and 725$.
- 07:41 – Checklist’s craftsmen are benchmarked against those in the same field – they’re paid between 15-35$ an hour depending on their experience.
- 08:50 – There are a lot of unexpected costs running a handyman service –it needs to be licensed, insured, and take into account worker compensation which is 20% of a craftsman’s payroll.
- 10:51 – Per 400$ job, Checklist will make a net profit of about 60-75$.
- 11:21 – Liz has launched a second business related to Checklist – City Bin.
- 12:23 – Liz was making 6 figures at Bank of America before she started Checklist. (to get an idea of what she was doing before.)
- 14:39 – Famous Five
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