Why We Turned Down a $35 Milllion Acquisition Offer With Russell Brunson of ClickFunnels

Ep 137 Russell Brunson joins Nathan.

Russell Brunson is a trail blazer in the world of internet marketing, becoming most famous for his sophisticated use of split testing. Russell started his first business while studying at University, selling over a million dollars’ worth of his own products and services from his own basement by the time he graduated. Since then, he has started and built diverse businesses including software company ClickFunnels and coaching company DotComSecrets.

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3 Key Points:

1. You can create an astoundingly profitable consulting business by providing a bridge between software and the concept behind the software
2. When you go the VC route, your board members become your customers and the REAL customers are the ones who lose out.
3. If the goose is laying the golden egg—don’t tinker.

Episode Notes: 

• 01:00 – Nathan’s introduction to today’s show
• 01:35 – Russell joins the show
• 01:46 – Russell talks about what he was selling in college—POTATO GUNS
• 02:15 – Russell is 35 years old
• 02:35 – Dot Com Secrets is Russell’s coaching company—ClickFunnelsis the result
• 03:39 – Dot Com Secrets is also a book now
• 04:04 – The company (DCS not CF) will do between $6-7 million by the end of the year
• 04:20 – Most ClickFunnels members ultimately become consulting clients in one way or another
• 04:55 – Bridging the gap between the software and the concept
• 06:13 – The call-to-action in Russell’s book
• 07:20 – 18% of ClickFunnel customers pay $300 a month—everyone else pays $100
• 08:08 – Defying the venture capital route
• 09:13 – Defining the ultimate goal with ClickFunnels
• 11:16 – Ironing out the equity split
• 11:29 – Russell sank over $1,000,000 to get Click Funnels off the ground
• 13:10 – It’s not always about what your partner’s bring—it’s about how much you respect them
• 14:20 – Customer acquisition cost
• 15:05 – 80% of new clients are organic, 20% are from affiliates
• 18:30 – Click Funnels list is ½ million people
• 18:45 – Famous Five

Related: Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.

Famous 5

• Favorite Book?—Rework
• What CEO do you follow?— None
• What is your favorite online tool?—Tomorrow.do
• Do you get 8 hours of sleep?— No
• If you could let your 20 year old self know one thing, what would it be?—Understand the power of working for people for FREE

Resources Mentioned:

• Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
• ClickFunnels – Russell’s newest company
• Dot Com Secrets – Russell’s consulting company
• Dot Com Secrets – Russell’s book
• Rework – Russell’s favorite business book
• Tomorrow.do – THE digital tool Russell could not live without
• Want to learn how to go from $0-$10k/mo in revenue fast? Join Nathan live on the Starter Tribe Beta free workshop.

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The Top is FOR YOU if you are:

A STUDENT who wants to become the CEO of a $10m company in under 24 months (episode #4)

STUCK in the CORPORATE grind and looking to create a $10k/mo side business so you can quit (episode #7)

An influencer or BLOGGER who wants to make $27k/mo in monthly RECURRING revenue to have the life you want and full CONTROL (episode #1)

The Software as a Service (SaaS) entrepreneur who wants to grow to a $100m+ valuation (episode #14).

Your host, Nathan Latka is a 25 year old software entrepreneur who has driven over $4.5 million in revenue and built a 25 person team as he dropped out of school, raised $2.5million from a Forbes Billionaire, and attracted over 10,000 paying customers from 160+ different countries.

 

Oprah gets 60 minutes or more to make her guests comfortable to then ask tough questions. Nathan does it all in less than 15 minutes in this daily podcast that's like an audio version of Pat Flynn's monthly income report. Join the Top Tribe athttp://NathanLatka.com/TheTop